Learn five high-level strategies for increasing visibility into your marketing events and achieving break-out ROI.
Get a revealing look at data management platforms, with insights into how they work, what they're used for, and the results you can expect.
Whether you are interested in adding social tools to your business or implementing a true enterprise social network, this comprehensive guide will give you the knowlege you need to chose the right tools, implement them, drive adoption, and meaure their success.
This ebook exposes five common sayings that sound innocent but can actually signify some serious underlying productivity problems.
We interviewed 5,000+ marketing and business professionals to discover how they’re using social media tactics to exceed their marketing goals. Check out The State of Social Media Marketing to see which strategies and tools work (and which ones don’t), how consumers react to social media campaigns, social media salaries, and more.
The adage “think before you speak” has now become “think before you write.” In this age of instant messaging, businesses need to wield their online words thoughtfully. Check out MarketingProfs “A Step-by-Step Guide to a Successful Social Media Program” to learn how to create your social media strategy, policy and team.
Learn how social media is changing the way we market to consumers and businesses, and how 11 companies are measuring and monitoring the success of their social media campaigns.
Propel your email marketing efforts beyond the subject line. This Casy Study Collection will teach you how to convert your emails into money-making machines.
Get the truth about B2B marketing in a tough economy from people who know the business best—B2B marketers themselves. Our special report, B2B Marketing in 2009, provides the most current research on trends in strategies and spending, and how they affect your business.
Search the MarketingProfs Store by Topic: