Tips and actionable insight for planning and holding webcasts that wow your audience.
Learn how to tame the big data beast and harness the power of data to deliver the personal experiences your customers deserve.
This ebook exposes five common sayings that sound innocent but can actually signify some serious underlying productivity problems.
This collection of demand gen success recipes will help you craft customer-approved dishes.
A how-to guide and best practices for creating a successful Twitter strategy and measuring its impact.
This eBook is your one-stop guide to deliver a world-class thought leadership strategy that produces results.
A new post-campaign model to deliver personalized and orchestrated customer experiences.
LinkedIn is used by 55 million professionals as a place to network, trade advice, and demonstrate business expertise. See how 11 companies, including PR firms, advertising agencies, and software companies, are using LinkedIn to show expertise, generate leads, and conduct research.
Mobile marketing campaigns can be inexpensive, easy to execute, and very profitable. See how 8 B2B and 11 B2C companies are using SMS, mobile websites, mobile ads, Smartphone applications, and Bluetooth marketing to achieve huge results.
Across all social sites, Facebook boasts the most loyal visitors. So it's easy to see why successful brands are embracing it as a platform to connect with customers. Facebook Success Stories gives you the real scoop on how 21 companies, including Adobe and Dunkin' Donuts, are pushing the social media marketing envelope using Facebook's tools and apps.
We interviewed 5,000+ marketing and business professionals to discover how they’re using social media tactics to exceed their marketing goals. Check out The State of Social Media Marketing to see which strategies and tools work (and which ones don’t), how consumers react to social media campaigns, social media salaries, and more.
The adage “think before you speak” has now become “think before you write.” In this age of instant messaging, businesses need to wield their online words thoughtfully. Check out MarketingProfs “A Step-by-Step Guide to a Successful Social Media Program” to learn how to create your social media strategy, policy and team.
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