Discover how you can deliver value to event attendees by integrating the physical experience with new mobile, analytic, and interactive technologies.
Get an action plan to help you leverage CRM to drive great customer experiences.
The Social Media Marketing Factbook is a must-have for anyone interested in using social media to build brand awareness and generate sales. Reflects 2009 data.
Many marketers spend too much time and money trying to get people to visit their sites, and not enough boosting the number of sales from the people already visiting. See how 11 companies, including Jelly Belly Candy Company and Kinaxis, are transforming their landing pages, and get great ideas for optimizing your own site to increase sales.
Curious about how your lead generation strategies measure up in today’s economy? This research provides the information you need to overcome economic challenges, learn to prioritize lead quality over lead quantity, and revamp your lead generation processes.
LinkedIn is used by 55 million professionals as a place to network, trade advice, and demonstrate business expertise. See how 11 companies, including PR firms, advertising agencies, and software companies, are using LinkedIn to show expertise, generate leads, and conduct research.
Mobile marketing campaigns can be inexpensive, easy to execute, and very profitable. See how 8 B2B and 11 B2C companies are using SMS, mobile websites, mobile ads, Smartphone applications, and Bluetooth marketing to achieve huge results.
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