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Using SMS for Marketing: A Beginner's Resource

This in-depth ebook offers everything you need to know about social login and the future of consumer identity. This buyer's guide offers the basics for SMS, one of the simplest forms of communication, and how businesses can use it to interact with their customers to boost satisfaction and sales.
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Mobile Optimization Best Practices

Valuable insight into mobile optimization, different approaches, best practice considerations, and practical applications for effective mobile strategies.
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Five B2B Lead Nurturing Mistakes & How to Fix Them

Master the lead nurturing process by understanding the five common mistakes that B2B companies make during the lead nurturing process—and practical tips for how to avoid them.
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Crimes in Survey Design

This easy-to-read ebook offers close look at the heinous crimes of survey design and how you can get on the path to survey success.
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Post-Production Game Plan: How to Distribute, Promote, and Repurpose Your Content for the Win

This 30-page guide covers a four-point conversion strategy for ensuring your content is seen, found, and consumed, with detailed information on where to distribute, how to promote, and how to repurpose your content for the win.
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Go Mobile or Go Home: How to Transform Your Marketing With Mobile

This 20-page guide will outline a framework of five mobile innovation strategies supported by a host of brand examples across a variety of industries and mobile tools.
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Competitive Intelligence: How to Dig Up Data on Your Competitors and Play for the Win

This 10-page mini-guide will allow you to dig in and learn how to think strategically about your competitors' next moves and the most effective ways to respond and stay one step ahead.
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Big Data and Social Advertising: Finding the Sweet Spot

This guide is for marketers who are stumped at just how to go about collecting and making good use of social media data. You'll learn how to get your arms around your data and how to apply it to better engage your target audience and convert prospects to customers.
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Picture Perfect: How to Manage Your Brand's Online Reputation

This 26-page guide will give you a step-by-step walkthrough of how to help your company foster credibility and dazzle in brand search.
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