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Five Strategies for Increasing the ROI of Marketing Events

Learn five high-level strategies for increasing visibility into your marketing events and achieving break-out ROI.
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Data Management Platforms Demystified

Get a revealing look at data management platforms, with insights into how they work, what they're used for, and the results you can expect.
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How to Get Started with Enterprise Social Networks

Whether you are interested in adding social tools to your business or implementing a true enterprise social network, this comprehensive guide will give you the knowlege you need to chose the right tools, implement them, drive adoption, and meaure their success.
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Dispelling the Illusion of Productivity

This ebook exposes five common sayings that sound innocent but can actually signify some serious underlying productivity problems.
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Mastering Lead Marketing: How to Steer the Buying Cycle Your Way

This 33-page guide explains how to engage prospects earlier in the process and steer them into your company's direction in a way that supports prospects' research and decision-making processes. You'll learn 16 "road rules" for lead marketing success in the digital age and you'll get a graphic road map of the B2B buyer's journey.
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The Marketer's Guide to Facebook Advertising

Facebook is not only the leading advertising platform among social media sites, it's officially the largest publisher of online display ad impressions. This 35-page guide will give you a 10-step process for getting started with Facebook Ads the right way, so you can get the most out of your investment.
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The Modern Market for Market Research

Market research is no longer a tactic isolated to the largest corporations with the biggest budgets. The data in this report reveals a clear disconnect between businesses' appetite for customer information and the budget and execution they use to acquire it. This report explores that further and dives into several other interesting revelations.
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The 25 E's of E-Book Marketing

E-books have evolved. As a marketer, it's your responsibility to keep up. That's why we've put together this e-book. It spells out how marketers from all industries can use e-books to catalyze their business and marketing objectives and maximize engagement, loyalty, and advocacy.
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The Marketer's Guide to Strategic Landing Pages: Learn How to Boost Conversion

You have only a matter of seconds to make a good impression and convince prospects to stay on your site. This 39-page report highlights why landing pages are important, what makes a great landing page, how to integrate them into your marketing mix, and how to get organizational buy-in.
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