Tips and actionable insight for planning and holding webcasts that wow your audience.
Learn how to tame the big data beast and harness the power of data to deliver the personal experiences your customers deserve.
This whitepaper profiles today's distracted consumer and offers actionable tips to capture attention and increase conversions.
This ebook exposes five common sayings that sound innocent but can actually signify some serious underlying productivity problems.
This collection of demand gen success recipes will help you craft customer-approved dishes.
Supercharge your engagement strategy today with tips from leading content marketing experts.
A how-to guide and best practices for creating a successful Twitter strategy and measuring its impact.
A new post-campaign model to deliver personalized and orchestrated customer experiences.
Influencer Marketing Success Stories features 13 companies that have leveraged the influence of opinion-makers and online reviewers to achieve their marketing objectives. With examples including Forbes Digital and Virgin America, this new Case Study Collection will show you how to use influencers to boost brand awareness, introduce new products, increase sales, and more.
Nearly 90% of marketers across all industries use it to grow their businesses, big and small. But what works today? Find the answers in original research by MarketingProfs and Junta42 (2010), What Works in 2011: Content Marketing, covering the most common goals of content marketing programs and how businesses measure results.
With more budget constraints than ever, resources must go to strategies and tactics that deliver results. Which ones do? Our must-read What Works in 2011: B2B Marketing features original research and insights (based on January 2010 data) into which tactics work best and which just fall flat.
A successful Twitter program requires extensive research on whether your audience is there, what everyone is interested in, and what they're doing. Download Research Spotlight: Twitter now to access 70 pages of Twitter research from 30 unique sources (reflects 2009 - 2010 data).
Twitter. Facebook. LinkedIn. While these social media tools are all effective on their own, they work best when part of other marketing programs. See how 10 companies have maximized results by integrating social media into traditional marketing efforts.
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