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We know your time is valuable, so our experts have created easy-to-use tools, templates, research, and "how-to" guides to help you quickly build smart, effective marketing programs. You can purchase any of these resources separately, but if you join as a PRO Member you get a 40% discount on all research and free access to all other products. So stop marketing the "hard way"—become a MarketingProfs PRO Member and get the tools you need to rapidly improve your marketing programs and your company’s bottom line.

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Using SMS for Marketing: A Beginner's Resource

This in-depth ebook offers everything you need to know about social login and the future of consumer identity. This buyer's guide offers the basics for SMS, one of the simplest forms of communication, and how businesses can use it to interact with their customers to boost satisfaction and sales.
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Five B2B Lead Nurturing Mistakes & How to Fix Them

Master the lead nurturing process by understanding the five common mistakes that B2B companies make during the lead nurturing process—and practical tips for how to avoid them.
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Mobile Optimization Best Practices

Valuable insight into mobile optimization, different approaches, best practice considerations, and practical applications for effective mobile strategies.
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Crimes in Survey Design

This easy-to-read ebook offers close look at the heinous crimes of survey design and how you can get on the path to survey success.
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E-Commerce Factbook

The E-Commerce Factbook is packed with expert insights on everything from how social networks and comparison engines influence e-commerce to what you can do to raise your brand awareness and sales. Reflects 2009 data.
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Mobile Marketing Factbook

The Mobile Marketing Factbook delivers statistics on how you can use mobile marketing campaigns to reach broader audiences and get better results. Reflects 2009 data.
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Social Media Marketing Factbook

The Social Media Marketing Factbook is a must-have for anyone interested in using social media to build brand awareness and generate sales. Reflects 2009 data.
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Website Conversion Success Stories

Many marketers spend too much time and money trying to get people to visit their sites, and not enough boosting the number of sales from the people already visiting. See how 11 companies, including Jelly Belly Candy Company and Kinaxis, are transforming their landing pages, and get great ideas for optimizing your own site to increase sales.
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B2B Lead Generation: 2009 Marketing ROI

Curious about how your lead generation strategies measure up in today’s economy? This research provides the information you need to overcome economic challenges, learn to prioritize lead quality over lead quantity, and revamp your lead generation processes.
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