This ebook explores 12 strategies for maximizing conversion drivers and minimizing conversion barriers on your B2B website.
Learn the five pillars of social medium success with this essential guide.
The free guide provides a 5-step process to measuring your content marketing effectiveness so you can prove its impact on the bottom line.
Get tips and best practices for creating global ready content so you can speak to your customers and prospects in their language.
Influencer Marketing Success Stories features 13 companies that have leveraged the influence of opinion-makers and online reviewers to achieve their marketing objectives. With examples including Forbes Digital and Virgin America, this new Case Study Collection will show you how to use influencers to boost brand awareness, introduce new products, increase sales, and more.
Nearly 90% of marketers across all industries use it to grow their businesses, big and small. But what works today? Find the answers in original research by MarketingProfs and Junta42 (2010), What Works in 2011: Content Marketing, covering the most common goals of content marketing programs and how businesses measure results.
With more budget constraints than ever, resources must go to strategies and tactics that deliver results. Which ones do? Our must-read What Works in 2011: B2B Marketing features original research and insights (based on January 2010 data) into which tactics work best and which just fall flat.
A successful Twitter program requires extensive research on whether your audience is there, what everyone is interested in, and what they're doing. Download Research Spotlight: Twitter now to access 70 pages of Twitter research from 30 unique sources (reflects 2009 - 2010 data).
Twitter. Facebook. LinkedIn. While these social media tools are all effective on their own, they work best when part of other marketing programs. See how 10 companies have maximized results by integrating social media into traditional marketing efforts.
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