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The Rise of Marketing Orchestration

A new post-campaign model to deliver personalized and orchestrated customer experiences.
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Best Practice Guide: Webcasting

Tips and actionable insight for planning and holding webcasts that wow your audience.
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Selecting Top Mobile Development Companies

Get valuable insight, recommendations, and considerations for selecting a mobile application development vendor.
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Modern Marketing Essentials Guide: Data Management

Learn how to tame the big data beast and harness the power of data to deliver the personal experiences your customers deserve.
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30 Seconds or Less: How Modern Marketers Engage the Distracted Consumer

This whitepaper profiles today's distracted consumer and offers actionable tips to capture attention and increase conversions.
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The Complete Guide to Enterprise App Marketing

This eBook answers all your important questions on developing the ideal app marketing strategy.
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An Introduction to Predictive Marketing

Unlock the wealth of information available in your data by leveraging the power of predictive marketing.
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Mastering Lead Marketing: How to Steer the Buying Cycle Your Way

This 33-page guide explains how to engage prospects earlier in the process and steer them into your company's direction in a way that supports prospects' research and decision-making processes. You'll learn 16 "road rules" for lead marketing success in the digital age and you'll get a graphic road map of the B2B buyer's journey.
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The Marketer's Guide to Facebook Advertising

Facebook is not only the leading advertising platform among social media sites, it's officially the largest publisher of online display ad impressions. This 35-page guide will give you a 10-step process for getting started with Facebook Ads the right way, so you can get the most out of your investment.
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Landing Pages 101: Common Mistakes that Confuse and Confound—And How to Fix Them

Landing pages are an integral part of your marketing mix that can drive revenue, increase efficiency and create the ultimate brand experience. Landing Pages 101: Common Mistakes that Confuse and Confound—And How to Fix Them is a step-by-step guide.
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What Works in 2011: B2B Marketing

With more budget constraints than ever, resources must go to strategies and tactics that deliver results. Which ones do? Our must-read What Works in 2011: B2B Marketing features original research and insights (based on January 2010 data) into which tactics work best and which just fall flat.
MarketingProfs Article

Don't Let the Medium Supplant the Message: Two Paths to Optimal Messaging

The right message, even if delivered via a suboptimal media mix, can have significantly more impact on a campaign's returns than the most effective media mix delivering a suboptimal ... more
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