MarketingProfs Store: Advertising
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Landing Pages 101: Common Mistakes that Confuse and Confound—And How to Fix Them
Landing pages are an integral part of your marketing mix that can drive revenue, increase efficiency and create the ultimate brand experience. Landing Pages 101: Common Mistakes that Confuse and Confound—And How to Fix Them is a step-by-step guide.
Don't Let the Medium Supplant the Message: Two Paths to Optimal Messaging
The right message, even if delivered via a suboptimal media mix, can have significantly more impact on a campaign's returns than the most effective media mix delivering a suboptimal ... more
Search Engine Optimization or Paid Search: What Should Your Philosophy Be?
Is there a basic philosophy regarding organic search engine optimization (SEO) and paid-search advertising? Is one tactic more favorable than another? How do you know which channel ... more
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