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Six Ways B2Bs Can Increase Their Marketing Impact With Mobile
When considering mobile marketing for B2B companies, today's marketers are wrestling with some big questions: How can we use mobile to engage our target audience of business professionals? ... more
Website Conversion Success Stories
Many marketers spend too much time and money trying to get people to visit their sites, and not enough boosting the number of sales from the people already visiting. See how 11 companies, including Jelly Belly Candy Company and Kinaxis, are transforming their landing pages, and get great ideas for optimizing your own site to increase sales.
Nine Effective Tactics to Get Opt-In Email Subscribers
The sweeter the deal, the better your chances that your visitor will become a subscriber. Many email-list managers offer a e-book or video download or special one-time discount. ... more
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