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MarketingProfs Store: Social Media

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Boost ROI with Enterprise Collaboration

This whitepaper offers insight into how enterprise collaboration software can help you harness the collective intelligence of your company to boost productivity and business.
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Building a Web Presence Team from the Ground Up

This whitepaper can help you build an agile, effective web presence management team that lets you respond to your constantly changing customers with the content they want to consume.
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5th Annual Look Book

See how today's most forward-thinking brands are using innovative executions, smart content, and mobile awareness to engage and delight customers.
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Big Data and Social Advertising: Finding the Sweet Spot

This guide is for marketers who are stumped at just how to go about collecting and making good use of social media data. You'll learn how to get your arms around your data and how to apply it to better engage your target audience and convert prospects to customers.
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Facebook Marketing: 10 Keys to Lasting Success

It seems like every time we figure things out on Facebook, Zuck and the gang change it up and throw a monkeywrench in the works. We've had enough and have decided to do something about it. No, we're not ditching Facebook. We've found the source of lasting Facebook success, and we've decided to share it with you.
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A Step-by-Step Guide to a Successful Social Media Program

This 14-step guide will teach you best-practices for garnering social media buy-in, determining strategy, developing a corporate policy, preparing your workforce, creating a strong presence for your brand, keeping fans and followers engaged (and happy), and handling any bumps along the way.
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Mastering Lead Marketing: How to Steer the Buying Cycle Your Way

This 33-page guide explains how to engage prospects earlier in the process and steer them into your company's direction in a way that supports prospects' research and decision-making processes. You'll learn 16 "road rules" for lead marketing success in the digital age and you'll get a graphic road map of the B2B buyer's journey.
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The Marketer's Guide to Facebook Advertising

Facebook is not only the leading advertising platform among social media sites, it's officially the largest publisher of online display ad impressions. This 35-page guide will give you a 10-step process for getting started with Facebook Ads the right way, so you can get the most out of your investment.
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