MarketingProfs Store: Social Media
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10 Imperatives for Charting a New B2B Marketing Course
B2B marketing specialist CK Kerley leads this panel discussion featuring four B2B marketing superstars who summarize the biggest takeaways from the MarketingProfs B2B Forum in Boston. This 55 minute video features the best takeaways of the three-day conference and is a must watch if you couldn't join us and are a B2B marketer looking to step up your game.
Stop Dating LinkedIn and Get Engaged Already: How to Drive Real Results on LinkedIn
Facebook steals the social media show, but LinkedIn delivers the professional audiences B2B marketers need. In this 1 hour 10 minute session, you'll learn how to take advantage of Groups and Answers and will also understand targeted paid media opportunities within LinkedIn. This session is a must view for those looking to continue to grow their social marketing programs.
Generating Lower Cost Leads With Social Media
Lead generation responsibilities are common for most B2B marketers but accomplishing these goals through the use of social media is not. This 1 hour 13 minute video teaches marketers how to determine and utilize the best social channels for their brand and how to leverage their entire organization throughout the lead gen process.
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