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Three Phases of Value Driving Sales Enablement

This in-depth ebook offers a three-step framework to create a structured, strategic, and highly productive sales enablement function.
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The Hitchhiker's Guide to Attribution

This guide explores how multi-touch marketing attribution can increase the success of digital campaigns.
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The Grande Guide to B2B Content Marketing

The comprehensive guide delivers the fundamentals of B2B content marketing—from best practices to measurement—for building customer engagement and loyalty.
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Go Mobile or Go Home: How to Transform Your Marketing With Mobile

This 20-page guide will outline a framework of five mobile innovation strategies supported by a host of brand examples across a variety of industries and mobile tools.
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Seven Trends That Are Changing Email Marketing (and What to Do About Them)

The growth of social and mobile technologies has created new habits, attitudes, and assumptions. These things haven't demolished email, but they've changed the environment in which it exists. This 38-page report highlights recent changes and the steps email marketers need to take to keep up and generate positive returns.
MarketingProfs Article

Six Questions to Answer Before You Launch a Mobile SMS Campaign

Organizations need to understand the logical progression of leveraging mobile short-message service (SMS) technology in enterprise environments. Here are some common questions ... more
MarketingProfs Article

53 Smartphone Applications for On-the-Go Marketers

While games remain the most widely downloaded smartphone apps, developers haven't forgotten about those of us who have work to do. In fact, we found quite a few apps that are ... more
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