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Best Practice Guide: Webcasting

Tips and actionable insight for planning and holding webcasts that wow your audience.
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Becoming an Agile Marketing Team

This ebook exposes five common sayings that sound innocent but can actually signify some serious underlying productivity problems.
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The Definitive Guide to Twitter Marketing

A how-to guide and best practices for creating a successful Twitter strategy and measuring its impact.
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A Close Look at Retargeting and the Programmatic Marketer

Over 1,000 marketers were surveyed and retargeting data from over 11,000 US advertisers was analyzed and compiled in this report, giving a comprehensive look at the current state of retargeting.
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Smart Social Quarterly: Quarter 1, 2015

This quarterly review explores many of the recent social media trends making an impact, and looks ahead to the exciting innovations still to come.
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The Rise of Marketing Orchestration

A new post-campaign model to deliver personalized and orchestrated customer experiences.
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Go Mobile or Go Home: How to Transform Your Marketing With Mobile

This 20-page guide will outline a framework of five mobile innovation strategies supported by a host of brand examples across a variety of industries and mobile tools.
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Seven Trends That Are Changing Email Marketing (and What to Do About Them)

The growth of social and mobile technologies has created new habits, attitudes, and assumptions. These things haven't demolished email, but they've changed the environment in which it exists. This 38-page report highlights recent changes and the steps email marketers need to take to keep up and generate positive returns.
MarketingProfs Article

Six Questions to Answer Before You Launch a Mobile SMS Campaign

Organizations need to understand the logical progression of leveraging mobile short-message service (SMS) technology in enterprise environments. Here are some common questions ... more
MarketingProfs Article

53 Smartphone Applications for On-the-Go Marketers

While games remain the most widely downloaded smartphone apps, developers haven't forgotten about those of us who have work to do. In fact, we found quite a few apps that are ... more
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