This in-depth ebook offers a three-step framework to create a structured, strategic, and highly productive sales enablement function.
This guide explores how multi-touch marketing attribution can increase the success of digital campaigns.
This 20-page guide will outline a framework of five mobile innovation strategies supported by a host of brand examples across a variety of industries and mobile tools.
The growth of social and mobile technologies has created new habits, attitudes, and assumptions. These things haven't demolished email, but they've changed the environment in which it exists. This 38-page report highlights recent changes and the steps email marketers need to take to keep up and generate positive returns.
Organizations need to understand the logical progression of leveraging mobile short-message service (SMS) technology in enterprise environments. Here are some common questions ... more
While games remain the most widely downloaded smartphone apps, developers haven't forgotten about those of us who have work to do. In fact, we found quite a few apps that are ... more
Search the MarketingProfs Store by Topic: