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B2B In-Person Events Need a Digital Makeover

Discover how you can deliver value to event attendees by integrating the physical experience with new mobile, analytic, and interactive technologies.
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Put “Relationship” Back in CRM to Ensure Business Success

Get an action plan to help you leverage CRM to drive great customer experiences.
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Video Marketing: How to Roll Video Into Your Media Mix

In this 16-page guide, we'll explore the benefits of video marketing, the variety of video formats, and how to make video on a budget. We'll also look at how to use social media with video and strategies for cashing in on video.
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Pump Up the Volume: How to Create a High-Frequency Content Development System

In this 27-page guide, you'll learn how to establish an effective system for pumping out more content using the resources already at your disposal.
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How to Create the Ultimate Case Study

In this 28-page guide, you'll be given an 8-step plan for creating the ultimate case study—one that will meet your prospect's needs, and in turn, help you get the results you want.
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Picture This: The Marketer's Guide to Visual Content

In this 21-page guide, you'll discover how visual content is upending the way brands communicate with their customers—and which brands are doing it best.
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Post-Production Game Plan: How to Distribute, Promote, and Repurpose Your Content for the Win

This 30-page guide covers a four-point conversion strategy for ensuring your content is seen, found, and consumed, with detailed information on where to distribute, how to promote, and how to repurpose your content for the win.
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