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If you're going to be a web marketer, you need to communicate with people in charge of the data-warehouse. But what do they do? We'll give you a brief overview...so you don't ... more
The dialogue between customer and company spawns product ideas and improvements, strengthens customer service and sheds insight into competitive strategies. But how do you create ... more
So many firms do a poor job at customer service. It's time to look at some basics on this important topic. Here are some simple but useful ideas to consider. This is the first ... more
On-line consumer loyalty due to loyalty programs is about 22%, according to a recent report. But there are problems with these loyalty programs that is masked by the data.
How do you determine the value of a customer? Here's the calculations, and we'll point you to a caculator that will do it for you.
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