MarketingProfs Store: Customer Relationships
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How to Create a Lead-Scoring System
What is the process at your organization for leads that come in through a Web form via your website? Do you give them to a sales rep for follow-up? And do your sales reps sometimes ... more
Seven Key Metrics for Rebalancing Your Social Strategy
The key questions businesses should ask are, What am I doing to optimize my own site to drive social participation and socially referred traffic? and, How do I measure success?
How to Create a Content Strategy for B2B Nurturing Campaigns
If you are like many B2B marketers, you have great content-delivery tools—in the form of marketing-automation or campaign-management software—but a short supply of effective content ... more
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