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MarketingProfs Store: Email Marketing

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Three Phases of Value Driving Sales Enablement

This in-depth ebook offers a three-step framework to create a structured, strategic, and highly productive sales enablement function.
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The Hitchhiker's Guide to Attribution

This guide explores how multi-touch marketing attribution can increase the success of digital campaigns.
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The Grande Guide to B2B Content Marketing

The comprehensive guide delivers the fundamentals of B2B content marketing—from best practices to measurement—for building customer engagement and loyalty.
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Seven Trends That Are Changing Email Marketing (and What to Do About Them)

The growth of social and mobile technologies has created new habits, attitudes, and assumptions. These things haven't demolished email, but they've changed the environment in which it exists. This 38-page report highlights recent changes and the steps email marketers need to take to keep up and generate positive returns.
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DIY Marketing Essentials for Small Business

Learn everything you need to know to grow your small business—from taglines, to marketing plans, to websites, and more—in our handy, 65-page guide, DIY Marketing Essentials for Small Business. Consider it your secret weapon for small business success (or domination, for that matter).
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Marketing Automation Management: Basics & Best Practices

Marketing automation can have a big impact on your sales and marketing efforts. Learn the ins and outs of marketing automation capabilities, how to make the best use of them, and resources for selecting the best system for you with MarketingProfs' Marketing Automation Management: Basics & Best Practices guide.
MarketingProfs Article

Four Ways Email Can Strengthen Relationships in Other Channels (and Why You Should Care)

most marketers realize how important good email integration with other marketing (especially digital) channels and sales systems is to success. But once you've created a regular ... more
MarketingProfs Article

What Is Marketing Automation, and Why Does It Matter to You?

A new type of online marketing system, marketing automation has recently become popular. What is it, how does it work, and—most important—should you adopt it? Not all companies ... more
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