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Decoding Predictive Marketing: An Introductory Guide

Understand the benefits of applying modern-day data science to help solve your top marketing challenges, target prospects, and engage more customers.
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Creating an Optimal User Experience for Global Website Visitors

Tips and best practices for companies building a global brand across multiple languages.
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Landing Pages 101: Common Mistakes that Confuse and Confound—And How to Fix Them

Landing pages are an integral part of your marketing mix that can drive revenue, increase efficiency and create the ultimate brand experience. Landing Pages 101: Common Mistakes that Confuse and Confound—And How to Fix Them is a step-by-step guide.
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A 10-Question Lead-Generation Checkup Checklist for Your Website

Is your website a lead-generation machine? Your website can be your most powerful marketing tool, delivering a steady stream of new business leads and filling your sales pipeline. ... more
MarketingProfs Article

Revamp to Revenue: Five Ways to Turn on the Profits With Your Website

In the current economic climate, more business owners need to evaluate their website and revamp it to turn it into a presales tool, lead-generation machine, or even a revenue-producing ... more
MarketingProfs Article

Is Your Homepage Overwhelming and Underperforming?

Are your website visitors like tourists strolling through Times Square on their way to a matinee with little time to spare, or are they a captive audience willing to watch and ... more
MarketingProfs Article

True Stories: A Cautionary Tale of Rebranding Gone Astray

Most of the branding articles that you read are happy, glowing tales of how an agency rebranded a client and turned that client into a superstar brand with double-digit growth. ... more
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