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MarketingProfs Store: General Management

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Why You Need Social Business Software

Social platforms are helping businesses foster communication, enrich collaboration, and strengthen customer relationships.
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The Five-Step Guide to Better Social Media Security

Learn about the most common social media security challenges and simple solutions to reduce your risk in this free report from Hootsuite.
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From Insights to Action: Staying Relevant Through In-the-Moment Digital Intelligence

Download this insightful whitepaper to learn how to enable real-time intervention that drives customer conversions.
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Rock That Presentation: The Guide to Prepping and Presenting Like a Pro

Presentations can be highly persuasive tools for influencing decisions, as well as for obtaining compliance. But the information you present, and how you present it, must be interesting enough for your audience to pay attention and hear your message—an honor that doesn't come as easily as you may think. We're here to help!
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The Modern Market for Market Research

Market research is no longer a tactic isolated to the largest corporations with the biggest budgets. The data in this report reveals a clear disconnect between businesses' appetite for customer information and the budget and execution they use to acquire it. This report explores that further and dives into several other interesting revelations.
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DIY Marketing Essentials for Small Business

Learn everything you need to know to grow your small business—from taglines, to marketing plans, to websites, and more—in our handy, 65-page guide, DIY Marketing Essentials for Small Business. Consider it your secret weapon for small business success (or domination, for that matter).
MarketingProfs Article

Leading for Sales Performance: Can Your Managers Answer These Five Critical Questions?

To achieve top performance from the sales team, a manager needs the skills and tools to provide clear answers to five simple but profoundly important questions. Together, those ... more
MarketingProfs Article

What Is Marketing Automation, and Why Does It Matter to You?

A new type of online marketing system, marketing automation has recently become popular. What is it, how does it work, and—most important—should you adopt it? Not all companies ... more
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