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MarketingProfs Store: General Management

We know your time is valuable, so our experts have created easy-to-use tools, templates, research, and "how-to" guides to help you quickly build smart, effective marketing programs. You can purchase any of these resources separately, but if you join as a PRO Member you get a 40% discount on all research and free access to all other products. So stop marketing the "hard way"—become a MarketingProfs PRO Member and get the tools you need to rapidly improve your marketing programs and your company’s bottom line.

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DIY Marketing Essentials for Small Business


Learn everything you need to know to grow your small business—from taglines, to marketing plans, to websites, and more—in our handy, 65-page guide, DIY Marketing Essentials for Small Business. Consider it your secret weapon for small business success (or domination, for that matter).
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5 Steps for Successful Sales and Marketing Alignment


Sales and marketing don't need to be at odds. This 1 hour 13 minute video will teach you five steps that will put you on the road to sales & marketing alignment, the ROI of a holistic marketing and sales lead management platform, and the value of changing key internal processes to optimize results.
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What Works in 2011: B2B Marketing


With more budget constraints than ever, resources must go to strategies and tactics that deliver results. Which ones do? Our must-read What Works in 2011: B2B Marketing features original research and insights (based on January 2010 data) into which tactics work best and which just fall flat.
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