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MarketingProfs Store: Market Research

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Five Strategies for Increasing the ROI of Marketing Events

Learn five high-level strategies for increasing visibility into your marketing events and achieving break-out ROI.
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Data Management Platforms Demystified

Get a revealing look at data management platforms, with insights into how they work, what they're used for, and the results you can expect.
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How to Get Started with Enterprise Social Networks

Whether you are interested in adding social tools to your business or implementing a true enterprise social network, this comprehensive guide will give you the knowlege you need to chose the right tools, implement them, drive adoption, and meaure their success.
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Dispelling the Illusion of Productivity

This ebook exposes five common sayings that sound innocent but can actually signify some serious underlying productivity problems.
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The Modern Market for Market Research

Market research is no longer a tactic isolated to the largest corporations with the biggest budgets. The data in this report reveals a clear disconnect between businesses' appetite for customer information and the budget and execution they use to acquire it. This report explores that further and dives into several other interesting revelations.
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Influencer Marketing Success Stories

Influencer Marketing Success Stories features 13 companies that have leveraged the influence of opinion-makers and online reviewers to achieve their marketing objectives. With examples including Forbes Digital and Virgin America, this new Case Study Collection will show you how to use influencers to boost brand awareness, introduce new products, increase sales, and more.
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Digital Marketing Factbook (2009)

The Digital Marketing Factbook features six chapters offering the most relevant research on social media marketing, email marketing, e-commerce, search marketing, and mobile marketing. Reflects 2009 data.
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Email Marketing Factbook

Learn how email programs are performing, how social media is impacting email, and what consumers think about marketing emails. The Email Marketing Factbook provides insight and advice from our analysts to help you improve your email marketing programs. Reflects 2009 data.
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Search Marketing Factbook

The Search Marketing Factbook provides information on Internet usage, keywords, search usage, queries, trends, and ROI. Get reliable statistics to make better search marketing decisions. Reflects 2009 data.
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