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MarketingProfs Store: Metrics & ROI

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12 Reports to Connect the Dots Between Sales & Marketing

Get the basics on Smarketing and 12 examples of reports you can use to align your sales and marketing teams for business success.
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Visualizing Social Media Success

A how-to guide and best practices for creating impactful visual content for any social channel.
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The Grande Guide to Lead Scoring

This guide offers busy marketers insight into the importance of lead scoring.
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Website Metrics: What to Measure and How to Improve

In this 27-page guide, you'll learn how to focus on the website data that matters most when you're intent on getting the most from your website—specifically, that which concerns website traffic, the visitor journey, visitor engagement, and conversions. It covers the various metrics to track in order to assess your website's performance in these areas and offers actionable tips for improving those results.
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The Marketer's Guide to Campaign Measurement, Tracking, and Analysis

In this 23-page guide, you'll learn how to prove the success of your campaign by understanding measurement, tracking, and analysis.
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Big Data and Social Advertising: Finding the Sweet Spot

This guide is for marketers who are stumped at just how to go about collecting and making good use of social media data. You'll learn how to get your arms around your data and how to apply it to better engage your target audience and convert prospects to customers.
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The ABC's of SEO

Why SEO? Because the majority of online experiences—including those of your customers and prospects—begin with search. This 38-page guide will teach you just about everything you need to know about SEO from how to win top rank in Google's search results to which keywords you should target and why.
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Pay-Per-Click: A Practitioner's Handbook

PPC marketing is one of the most popular online methods of getting information to customers quickly so you can sell your products and services. This 29-page how-to guide will walk you through the ins and outs of PPC so you can use it to its fullest potential.
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