MarketingProfs Store: Metrics & ROI
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Take Google AdWords to the Next Level Using Ad Extensions
Ready to take your AdWords initiatives to the next level? Join us for this 1 hour session on setting up ad extensions in Google AdWords. If you've exhausted traditional PPC options but still need to get the best ROI possible, learn from real-life examples in this video and bring the results to your brand!
How to Deliver the Right Metrics to Your CMO and Earn More Recognition for Marketing
Metrics are a pain point for most marketers. What numbers do senior leaders want to see? Can we actually calculate a true return based on our efforts? This 1 hour 15 minute session answers those questions and more and is a must see for those looking to make their marketing department shine.
Landing Pages 101: Common Mistakes that Confuse and Confound—And How to Fix Them
Landing pages are an integral part of your marketing mix that can drive revenue, increase efficiency and create the ultimate brand experience. Landing Pages 101: Common Mistakes that Confuse and Confound—And How to Fix Them is a step-by-step guide.
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