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MarketingProfs Store: Metrics & ROI

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Boost ROI with Enterprise Collaboration

This whitepaper offers insight into how enterprise collaboration software can help you harness the collective intelligence of your company to boost productivity and business.
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Building a Web Presence Team from the Ground Up

This whitepaper can help you build an agile, effective web presence management team that lets you respond to your constantly changing customers with the content they want to consume.
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5th Annual Look Book

See how today's most forward-thinking brands are using innovative executions, smart content, and mobile awareness to engage and delight customers.
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The Marketer's Guide to Campaign Measurement, Tracking, and Analysis

In this 23-page guide, you'll learn how to prove the success of your campaign by understanding measurement, tracking, and analysis.
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Big Data and Social Advertising: Finding the Sweet Spot

This guide is for marketers who are stumped at just how to go about collecting and making good use of social media data. You'll learn how to get your arms around your data and how to apply it to better engage your target audience and convert prospects to customers.
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The ABC's of SEO

Why SEO? Because the majority of online experiences—including those of your customers and prospects—begin with search. This 38-page guide will teach you just about everything you need to know about SEO from how to win top rank in Google's search results to which keywords you should target and why.
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Pay-Per-Click: A Practitioner's Handbook

PPC marketing is one of the most popular online methods of getting information to customers quickly so you can sell your products and services. This 29-page how-to guide will walk you through the ins and outs of PPC so you can use it to its fullest potential.
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Mastering Lead Marketing: How to Steer the Buying Cycle Your Way

This 33-page guide explains how to engage prospects earlier in the process and steer them into your company's direction in a way that supports prospects' research and decision-making processes. You'll learn 16 "road rules" for lead marketing success in the digital age and you'll get a graphic road map of the B2B buyer's journey.
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