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MarketingProfs Store: Metrics & ROI

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Five Ways To Increase Your Brand Engagement

Download this interactive guide to learn how increase brand engagement.
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The CMO Solution Guide for Building a Modern Marketing Organization

Download this free guide to learn how 20 top CMOs are transforming their marketing organizations to meet the demands of the modern digital age -- and how you can too.
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Email Deliverability: Guide for Modern Marketers 2016

Download this free, comprehensive guide to learn how to get your messages into the inbox and read.
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The Ultimate Guide: Getting Started With Social Selling

Download this free, ultimate guide to learn to learn the value of social selling, who owns it, and how to implement it to achieve optimal organizational alignment and social selling success.
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The Three Core Impacts of Predictive Marketing

Download this free, ultimate guide to learn to learn the value of social selling, who owns it, and how to implement it to achieve optimal organizational alignment and social selling success.
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Website Metrics: What to Measure and How to Improve

In this 27-page guide, you'll learn how to focus on the website data that matters most when you're intent on getting the most from your website—specifically, that which concerns website traffic, the visitor journey, visitor engagement, and conversions. It covers the various metrics to track in order to assess your website's performance in these areas and offers actionable tips for improving those results.
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The Marketer's Guide to Campaign Measurement, Tracking, and Analysis

In this 23-page guide, you'll learn how to prove the success of your campaign by understanding measurement, tracking, and analysis.
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Big Data and Social Advertising: Finding the Sweet Spot

This guide is for marketers who are stumped at just how to go about collecting and making good use of social media data. You'll learn how to get your arms around your data and how to apply it to better engage your target audience and convert prospects to customers.
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The ABC's of SEO

Why SEO? Because the majority of online experiences—including those of your customers and prospects—begin with search. This 38-page guide will teach you just about everything you need to know about SEO from how to win top rank in Google's search results to which keywords you should target and why.
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Pay-Per-Click: A Practitioner's Handbook

PPC marketing is one of the most popular online methods of getting information to customers quickly so you can sell your products and services. This 29-page how-to guide will walk you through the ins and outs of PPC so you can use it to its fullest potential.
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