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The roadblocks and endless detours on the path to profitability are not the result of subtle errors in the execution of sophisticated techniques—they are mostly the result of ... more
If Marketing is to become the engine of the business, marketers must build a beautiful friendship with the Chief Financial Officer to get the necessary fuel. Here, Roy Young suggests ... more
The next challenge is to take the customer-centric focus and actually contribute to an organization's bottom-line success. In short, marketers must be effective.
This week: the difference between marketing vs. merchandizing. Tig also looks at how to measure the productivity of a marketing department, and tells you everything you wanted ... more
This week, Tig looks at the peculiarities of high-tech marketing, and ponders: How much is news coverage really worth?
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