MarketingProfs Store: Metrics & ROI
Love Your Leads: 20% More Clicks with Content Intelligence
Download this informative video recording to find out how to create content that will engage your best prospects and boost conversions.
From Insights to Action: Staying Relevant Through In-the-Moment Digital Intelligence
Download this insightful whitepaper to learn how to enable real-time intervention that drives customer conversions.
The Marketing Profitability Path: Mapping Your Journey (Part 1 of 4)
The roadblocks and endless detours on the path to profitability are not the result of subtle errors in the execution of sophisticated techniques—they are mostly the result of ... more
How to Build a Beautiful Friendship with Your CFO
If Marketing is to become the engine of the business, marketers must build a beautiful friendship with the Chief Financial Officer to get the necessary fuel. Here, Roy Young suggests ... more
Making Marketing Matter to the CEO, Part 2: E is for Effectiveness
The next challenge is to take the customer-centric focus and actually contribute to an organization's bottom-line success. In short, marketers must be effective.
Dear Tig: Measuring Performance, Marketing vs. Merchandizing, and What the Heck Is Biz Dev, Anyway?
This week: the difference between marketing vs. merchandizing. Tig also looks at how to measure the productivity of a marketing department, and tells you everything you wanted ... more
Dear Tig: The Cost of High-Tech Marketing, and How Much Is News Coverage Really Worth?
This week, Tig looks at the peculiarities of high-tech marketing, and ponders: How much is news coverage really worth?
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