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MarketingProfs Store: Metrics & ROI

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Why You Need Social Business Software

Social platforms are helping businesses foster communication, enrich collaboration, and strengthen customer relationships.
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The Five-Step Guide to Better Social Media Security

Learn about the most common social media security challenges and simple solutions to reduce your risk in this free report from Hootsuite.
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Increase Marketing's Relevance to the Bottom Line

Discover marketing's role in outperforming the Fortune 500, and how integrated initiatives can accelerate sales and revenue.
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From Insights to Action: Staying Relevant Through In-the-Moment Digital Intelligence

Download this insightful whitepaper to learn how to enable real-time intervention that drives customer conversions.
MarketingProfs Article

Four Reasons Why You Should Be Obsessed With Your Blog's Traffic

When a company launches a blog, it wants to know all it can about the traffic coming to the site, particularly the amount of traffic. But is traffic volume the best way to measure ... more
MarketingProfs Article

Four Steps to Marketing Smarter (and for Less) in Today's Economy

The economy is sour, consumers aren't buying, and the competitive landscape is mutating. What's a marketer to do? Well, you can start by following advice from the likes of Tim ... more
MarketingProfs Article

Six Irrational Leaps to Avoid in Marketing

Why do people believe things irrationally, in the face of zero evidence? You already know the answer: People who really, really want to believe, will believe... regardless of ... more
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Benchmark Research on Marketing in the Economic Crisis

These economic times have everyone concerned and asking, "How does this effect marketing?". Well we surveyed our very own members to help give marketers a sense of how others are dealing and adapting to these tough times.
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Email Marketing Benchmark Report 2008

This 150-page Email Benchmark Report 2008 was developed by surveying our very own MarketingProfs members. Find out what the competition is doing so your 2009 email marketing budget makes sense!
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