Social platforms are helping businesses foster communication, enrich collaboration, and strengthen customer relationships.
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Discover marketing's role in outperforming the Fortune 500, and how integrated initiatives can accelerate sales and revenue.
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Web analytics tools and pay per click reporting features are becoming more sophisticated, offering savvy marketers vital insights into what's working, what's not, and what needs ... more
One of the biggest hurdles that many companies face in adopting a blogging strategy is that they aren't sure how to quantify the results of their efforts. But as blogging has ... more
The scramble to justify budgets can result in a hyper focus on short-term ROI rather than a long-term sustainable path to continuous improvement. In truth, continually improving ... more
Marketers interested in measuring effectiveness and ROI need to understand whether marketing mix modeling can work for them, or how to get the most from it. Modeling measurements ... more
Long-term corporate success is linked to the ability to innovate, and Marketing should play a more central role. Who is better positioned to give insight into who will buy, how ... more
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