MarketingProfs Store: Metrics & ROI
Why You Need Social Business Software
Social platforms are helping businesses foster communication, enrich collaboration, and strengthen customer relationships.
The Five-Step Guide to Better Social Media Security
Learn about the most common social media security challenges and simple solutions to reduce your risk in this free report from Hootsuite.
Increase Marketing's Relevance to the Bottom Line
Discover marketing's role in outperforming the Fortune 500, and how integrated initiatives can accelerate sales and revenue.
From Insights to Action: Staying Relevant Through In-the-Moment Digital Intelligence
Download this insightful whitepaper to learn how to enable real-time intervention that drives customer conversions.
Top 10 Things You Should Be Monitoring in Your PPC Reports
Web analytics tools and pay per click reporting features are becoming more sophisticated, offering savvy marketers vital insights into what's working, what's not, and what needs ... more
How to Measure the Effectiveness of Your Company Blog
One of the biggest hurdles that many companies face in adopting a blogging strategy is that they aren't sure how to quantify the results of their efforts. But as blogging has ... more
How to Achieve Lasting Improvements in Marketing Effectiveness (Hint: There Are Three Key Areas)
The scramble to justify budgets can result in a hyper focus on short-term ROI rather than a long-term sustainable path to continuous improvement. In truth, continually improving ... more
Three Critical Questions to Get the Most From Marketing Mix Modeling
Marketers interested in measuring effectiveness and ROI need to understand whether marketing mix modeling can work for them, or how to get the most from it.
Modeling measurements ... more
How Marketing Can Lead the Charge for Business Innovation
Long-term corporate success is linked to the ability to innovate, and Marketing should play a more central role. Who is better positioned to give insight into who will buy, how ... more
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