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MarketingProfs Store: Non-Profit

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Boost ROI with Enterprise Collaboration

This whitepaper offers insight into how enterprise collaboration software can help you harness the collective intelligence of your company to boost productivity and business.
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Building a Web Presence Team from the Ground Up

This whitepaper can help you build an agile, effective web presence management team that lets you respond to your constantly changing customers with the content they want to consume.
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5th Annual Look Book

See how today's most forward-thinking brands are using innovative executions, smart content, and mobile awareness to engage and delight customers.
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The Rise of the Customer Marketer

This guide is chock full of insights, recommendations, and resources from those who live, work, and breathe for the customer.
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Five B2B Lead Nurturing Mistakes & How to Fix Them

Master the lead nurturing process by understanding the five common mistakes that B2B companies make during the lead nurturing process—and practical tips for how to avoid them.
MarketingProfs Article

Corporate Philanthropy That Fits All: How Any Business Can Do Good - and Benefit

The precedent-setting commitment of Warren Buffet and Bill Gates to charitable work is bringing corporate philanthropy to the forefront. After many years of corporate scandals ... more
MarketingProfs Article

The Nonprofit Business and Marketing Plan—Part 2: A Guide for Marketing

Taking the time to create a written Marketing Plan is the icing on your Business Plan cake. Without it, it's difficult to achieve your business goals. Having a solid Business ... more
MarketingProfs Article

The Nonprofit Business and Marketing Plan--Part 1: Your Road Map

In the nonprofit sector, many organizations operate without a strategy or written annual plan. Even some small-to-midsize businesses have avoided the task of developing written ... more
MarketingProfs Article

Dear Tig: Sales Cannibals, Selling Not-for-Profits, and Who “Owns” Advertising?

Tig's back with another installment of his Dear Abby for Marketers. This week, do offline sales cannibalize online sales? Also -- who "owns” advertising? The agency, or the client ... more
MarketingProfs Article

Branding the Non-Profit

Here's what non-profits need to know (and what for-profits can learn) about branding.
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