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MarketingProfs Store: Non-Profit

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MarketingProfs Article

Corporate Philanthropy That Fits All: How Any Business Can Do Good - and Benefit


The precedent-setting commitment of Warren Buffet and Bill Gates to charitable work is bringing corporate philanthropy to the forefront. After many years of corporate scandals ... more
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MarketingProfs Article

The Nonprofit Business and Marketing Plan—Part 2: A Guide for Marketing


Taking the time to create a written Marketing Plan is the icing on your Business Plan cake. Without it, it's difficult to achieve your business goals. Having a solid Business ... more
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MarketingProfs Article

The Nonprofit Business and Marketing Plan--Part 1: Your Road Map


In the nonprofit sector, many organizations operate without a strategy or written annual plan. Even some small-to-midsize businesses have avoided the task of developing written ... more
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