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MarketingProfs Store: Non-Profit

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The Big Social Media Brand Profile Lookbook

See what your favorite brands have been up to on Facebook, Twitter, LinkedIn, and other popular platforms in this collection of inspired social visuals, profiles, and advertising.
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12 Strategies for Improving Conversions

This ebook explores 12 strategies for maximizing conversion drivers and minimizing conversion barriers on your B2B website.
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Corporate Philanthropy That Fits All: How Any Business Can Do Good - and Benefit

The precedent-setting commitment of Warren Buffet and Bill Gates to charitable work is bringing corporate philanthropy to the forefront. After many years of corporate scandals ... more
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The Nonprofit Business and Marketing Plan—Part 2: A Guide for Marketing

Taking the time to create a written Marketing Plan is the icing on your Business Plan cake. Without it, it's difficult to achieve your business goals. Having a solid Business ... more
MarketingProfs Article

The Nonprofit Business and Marketing Plan--Part 1: Your Road Map

In the nonprofit sector, many organizations operate without a strategy or written annual plan. Even some small-to-midsize businesses have avoided the task of developing written ... more
MarketingProfs Article

Dear Tig: Sales Cannibals, Selling Not-for-Profits, and Who “Owns” Advertising?

Tig's back with another installment of his Dear Abby for Marketers. This week, do offline sales cannibalize online sales? Also -- who "owns” advertising? The agency, or the client ... more
MarketingProfs Article

Branding the Non-Profit

Here's what non-profits need to know (and what for-profits can learn) about branding.
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