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MarketingProfs Store: Non-Profit


When Best Practices Aren't the Best Practice

Download this fascinating free guide to discover how to leverage the decision-making sciences to break away from "best practices" and deliver more compelling stories that convince your prospects to choose you.

A Demand Generation Marketer's Guide to Predictive and Account-Based Marketing

Download this free comprehensive guide to discover everything you need to know to create and implement and successful ABM strategy, using predictive marketing, today.

The Practical Guide to Account-Based Marketing Measurement

Download this free practical guide to Account-Based Marketing Measurement.
MarketingProfs Article

Corporate Philanthropy That Fits All: How Any Business Can Do Good - and Benefit

The precedent-setting commitment of Warren Buffet and Bill Gates to charitable work is bringing corporate philanthropy to the forefront. After many years of corporate scandals ... more
MarketingProfs Article

The Nonprofit Business and Marketing Plan—Part 2: A Guide for Marketing

Taking the time to create a written Marketing Plan is the icing on your Business Plan cake. Without it, it's difficult to achieve your business goals. Having a solid Business ... more
MarketingProfs Article

The Nonprofit Business and Marketing Plan--Part 1: Your Road Map

In the nonprofit sector, many organizations operate without a strategy or written annual plan. Even some small-to-midsize businesses have avoided the task of developing written ... more
MarketingProfs Article

Dear Tig: Sales Cannibals, Selling Not-for-Profits, and Who “Owns” Advertising?

Tig's back with another installment of his Dear Abby for Marketers. This week, do offline sales cannibalize online sales? Also -- who "owns” advertising? The agency, or the client ... more
MarketingProfs Article

Branding the Non-Profit

Here's what non-profits need to know (and what for-profits can learn) about branding.
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