MarketingProfs Store: Sales
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10 Imperatives for Charting a New B2B Marketing Course
B2B marketing specialist CK Kerley leads this panel discussion featuring four B2B marketing superstars who summarize the biggest takeaways from the MarketingProfs B2B Forum in Boston. This 55 minute video features the best takeaways of the three-day conference and is a must watch if you couldn't join us and are a B2B marketer looking to step up your game.
Successful Lead Gen Demystified—Tips from the Trenches
A clearer view of lead management is a dream come true for most marketers. This 1 hour 13 minute session will demystify the lead management process and take you through capturing, communicating with, and nurturing contacts – in order to provide higher quality leads to sales your sales staff and to drive revenue.
Generating Lower Cost Leads With Social Media
Lead generation responsibilities are common for most B2B marketers but accomplishing these goals through the use of social media is not. This 1 hour 13 minute video teaches marketers how to determine and utilize the best social channels for their brand and how to leverage their entire organization throughout the lead gen process.
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