MarketingProfs Store: Brand Management
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Research Spotlight: Twitter
A successful Twitter program requires extensive research on whether your audience is there, what everyone is interested in, and what they're doing. Download Research Spotlight: Twitter now to access 70 pages of Twitter research from 30 unique sources (reflects 2009 - 2010 data).
Social Media Integration Success Stories
Twitter. Facebook. LinkedIn. While these social media tools are all effective on their own, they work best when part of other marketing programs. See how 10 companies have maximized results by integrating social media into traditional marketing efforts.
Don't Let the Medium Supplant the Message: Two Paths to Optimal Messaging
The right message, even if delivered via a suboptimal media mix, can have significantly more impact on a campaign's returns than the most effective media mix delivering a suboptimal ... more
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