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MarketingProfs Store: Search Engine Marketing

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The Definitive Facebook Advertising Playbook

This playbook examines key trends and strategies to help you maximize your Facebook advertising efforts in 2014.
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Picture Perfect: How to Manage Your Brand's Online Reputation

This 26-page guide will give you a step-by-step walkthrough of how to help your company foster credibility and dazzle in brand search.
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The ABC's of SEO

Why SEO? Because the majority of online experiences—including those of your customers and prospects—begin with search. This 38-page guide will teach you just about everything you need to know about SEO from how to win top rank in Google's search results to which keywords you should target and why.
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Pay-Per-Click: A Practitioner's Handbook

PPC marketing is one of the most popular online methods of getting information to customers quickly so you can sell your products and services. This 29-page how-to guide will walk you through the ins and outs of PPC so you can use it to its fullest potential.
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Landing Pages 101: Common Mistakes that Confuse and Confound—And How to Fix Them

Landing pages are an integral part of your marketing mix that can drive revenue, increase efficiency and create the ultimate brand experience. Landing Pages 101: Common Mistakes that Confuse and Confound—And How to Fix Them is a step-by-step guide.
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Content Machine: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks

MarketingProfs' 29-page How-To Guide, CONTENT MACHINE: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks, provides a week-by-week agenda for launching your content marketing program using a strategic, systematic process.
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