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MarketingProfs Store: Segmentation


When Best Practices Aren't the Best Practice

Download this fascinating free guide to discover how to leverage the decision-making sciences to break away from "best practices" and deliver more compelling stories that convince your prospects to choose you.

A Demand Generation Marketer's Guide to Predictive and Account-Based Marketing

Download this free comprehensive guide to discover everything you need to know to create and implement and successful ABM strategy, using predictive marketing, today.

The Practical Guide to Account-Based Marketing Measurement

Download this free practical guide to Account-Based Marketing Measurement.
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Revamp to Revenue: Five Ways to Turn on the Profits With Your Website

In the current economic climate, more business owners need to evaluate their website and revamp it to turn it into a presales tool, lead-generation machine, or even a revenue-producing ... more
MarketingProfs Article

Boost Your Business With Seven Easy Digital Marketing Techniques for Lead Generation

Growing your in-house database should be at the top of every marketers list. Why? When done correctly, it will house your most-qualified and responsive prospects. Though organic ... more
MarketingProfs Article

Special Report: How the 'Obama for America' Campaign Used Digital Media to Turn Ordinary Citizens In

How did the Obama for America campaign do it? By its adherence to several game-changing strategies.
MarketingProfs Article

How to Use Scenarios to Create Buyer Segments

What if we thought about using scenarios as a creative way to segment the market? After all, different customer sets face different scenarios that trigger their response. By understanding ... more
MarketingProfs Article

She's Waiting: Five Ways to Reach Women via Sustainable Business Practices

An authentic and established sustainable commitment resonates with women. Here's how companies can work toward more sustainable operations, offer products that reflect that intention, ... more
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