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MarketingProfs Store: Segmentation

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Mobile Optimization Best Practices

Valuable insight into mobile optimization, different approaches, best practice considerations, and practical applications for effective mobile strategies.
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Five B2B Lead Nurturing Mistakes & How to Fix Them

Master the lead nurturing process by understanding the five common mistakes that B2B companies make during the lead nurturing process—and practical tips for how to avoid them.
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Revamp to Revenue: Five Ways to Turn on the Profits With Your Website

In the current economic climate, more business owners need to evaluate their website and revamp it to turn it into a presales tool, lead-generation machine, or even a revenue-producing ... more
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Boost Your Business With Seven Easy Digital Marketing Techniques for Lead Generation

Growing your in-house database should be at the top of every marketers list. Why? When done correctly, it will house your most-qualified and responsive prospects. Though organic ... more
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Special Report: How the 'Obama for America' Campaign Used Digital Media to Turn Ordinary Citizens In

How did the Obama for America campaign do it? By its adherence to several game-changing strategies.
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How to Use Scenarios to Create Buyer Segments

What if we thought about using scenarios as a creative way to segment the market? After all, different customer sets face different scenarios that trigger their response. By understanding ... more
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She's Waiting: Five Ways to Reach Women via Sustainable Business Practices

An authentic and established sustainable commitment resonates with women. Here's how companies can work toward more sustainable operations, offer products that reflect that intention, ... more
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