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MarketingProfs Store: Segmentation

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Buyer's Guide to Call Tracking Software for Marketers

This fact-filled buyer's guide is designed to help marketers make an informed decision when selecting a call tracking vendor.
MarketingProfs Article

Revamp to Revenue: Five Ways to Turn on the Profits With Your Website

In the current economic climate, more business owners need to evaluate their website and revamp it to turn it into a presales tool, lead-generation machine, or even a revenue-producing ... more
MarketingProfs Article

Boost Your Business With Seven Easy Digital Marketing Techniques for Lead Generation

Growing your in-house database should be at the top of every marketers list. Why? When done correctly, it will house your most-qualified and responsive prospects. Though organic ... more
MarketingProfs Article

Special Report: How the 'Obama for America' Campaign Used Digital Media to Turn Ordinary Citizens In

How did the Obama for America campaign do it? By its adherence to several game-changing strategies.
MarketingProfs Article

How to Use Scenarios to Create Buyer Segments

What if we thought about using scenarios as a creative way to segment the market? After all, different customer sets face different scenarios that trigger their response. By understanding ... more
MarketingProfs Article

She's Waiting: Five Ways to Reach Women via Sustainable Business Practices

An authentic and established sustainable commitment resonates with women. Here's how companies can work toward more sustainable operations, offer products that reflect that intention, ... more
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