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MarketingProfs Store: Segmentation

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Five Strategies for Increasing the ROI of Marketing Events

Learn five high-level strategies for increasing visibility into your marketing events and achieving break-out ROI.
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Data Management Platforms Demystified

Get a revealing look at data management platforms, with insights into how they work, what they're used for, and the results you can expect.
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How to Get Started with Enterprise Social Networks

Whether you are interested in adding social tools to your business or implementing a true enterprise social network, this comprehensive guide will give you the knowlege you need to chose the right tools, implement them, drive adoption, and meaure their success.
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Dispelling the Illusion of Productivity

This ebook exposes five common sayings that sound innocent but can actually signify some serious underlying productivity problems.
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Revamp to Revenue: Five Ways to Turn on the Profits With Your Website

In the current economic climate, more business owners need to evaluate their website and revamp it to turn it into a presales tool, lead-generation machine, or even a revenue-producing ... more
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Boost Your Business With Seven Easy Digital Marketing Techniques for Lead Generation

Growing your in-house database should be at the top of every marketers list. Why? When done correctly, it will house your most-qualified and responsive prospects. Though organic ... more
MarketingProfs Article

Special Report: How the 'Obama for America' Campaign Used Digital Media to Turn Ordinary Citizens In

How did the Obama for America campaign do it? By its adherence to several game-changing strategies.
MarketingProfs Article

How to Use Scenarios to Create Buyer Segments

What if we thought about using scenarios as a creative way to segment the market? After all, different customer sets face different scenarios that trigger their response. By understanding ... more
MarketingProfs Article

She's Waiting: Five Ways to Reach Women via Sustainable Business Practices

An authentic and established sustainable commitment resonates with women. Here's how companies can work toward more sustainable operations, offer products that reflect that intention, ... more
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