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MarketingProfs Store: Marketing Strategy

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Three Phases of Value Driving Sales Enablement

This in-depth ebook offers a three-step framework to create a structured, strategic, and highly productive sales enablement function.
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The Hitchhiker's Guide to Attribution

This guide explores how multi-touch marketing attribution can increase the success of digital campaigns.
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The Grande Guide to B2B Content Marketing

The comprehensive guide delivers the fundamentals of B2B content marketing—from best practices to measurement—for building customer engagement and loyalty.
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Inbound Marketing: The Art of Attraction

In this 22-page guide, you'll learn how to understand the true value your company has in the marketplace, create great content in multiple iterations that meets customers where they are, and market your content across multiple channels to cement the relationship and convert prospects to leads.
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Picture This: The Marketer's Guide to Visual Content

In this 21-page guide, you'll discover how visual content is upending the way brands communicate with their customers—and which brands are doing it best.
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The Marketer's Guide to Campaign Measurement, Tracking, and Analysis

In this 23-page guide, you'll learn how to prove the success of your campaign by understanding measurement, tracking, and analysis.
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Excite, Ignite, Unite: The Keys to Inspiring, Persuading, and Motivating Your Audience

This 25-page guide will teach you how to excite, ignite, and unite your audience, however big or small, so that they'll be inspired, persuaded, and motivated to move forward with your recommendations.
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Competitive Intelligence: How to Dig Up Data on Your Competitors and Play for the Win

This 10-page mini-guide will allow you to dig in and learn how to think strategically about your competitors' next moves and the most effective ways to respond and stay one step ahead.
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