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Let's Get Visual Visual!

Getting visual is easier than you think. Download this ebook today.
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Decoding Predictive Marketing: An Introductory Guide

Understand the benefits of applying modern-day data science to help solve your top marketing challenges, target prospects, and engage more customers.
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The Essential CMO Guide to an Agile B2B Marketing Plan

Discover how to build effective B2B marketing plans that empower marketing leaders to match the velocity of their business, the diversity of their organization, and the accountability required by the C-Suite.
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Creating an Optimal User Experience for Global Website Visitors

Tips and best practices for companies building a global brand across multiple languages.
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The Marketer's Guide to Strategic Landing Pages: Learn How to Boost Conversion

You have only a matter of seconds to make a good impression and convince prospects to stay on your site. This 39-page report highlights why landing pages are important, what makes a great landing page, how to integrate them into your marketing mix, and how to get organizational buy-in.
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Landing Pages 101: Common Mistakes that Confuse and Confound—And How to Fix Them

Landing pages are an integral part of your marketing mix that can drive revenue, increase efficiency and create the ultimate brand experience. Landing Pages 101: Common Mistakes that Confuse and Confound—And How to Fix Them is a step-by-step guide.
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Marketing Automation Management: Basics & Best Practices

Marketing automation can have a big impact on your sales and marketing efforts. Learn the ins and outs of marketing automation capabilities, how to make the best use of them, and resources for selecting the best system for you with MarketingProfs' Marketing Automation Management: Basics & Best Practices guide.
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What Works in 2011: B2B Marketing

With more budget constraints than ever, resources must go to strategies and tactics that deliver results. Which ones do? Our must-read What Works in 2011: B2B Marketing features original research and insights (based on January 2010 data) into which tactics work best and which just fall flat.
MarketingProfs Article

How to Create a Lead-Scoring System

What is the process at your organization for leads that come in through a Web form via your website? Do you give them to a sales rep for follow-up? And do your sales reps sometimes ... more
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