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MarketingProfs Store: Word-of-Mouth

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MarketingProfs Article

Four Critical Steps to Finding and Fixing Negative Opinion


Unhappy customers are typically more vocal than satisfied customers, which means that new prospects coming to the market will more likely hear negative things about your brand. ... more
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MarketingProfs Article

A Three-Step Plan for Continual Email-List Growth and Engagement (Part 1 of 3)


In online marketing, when it comes to lists, the email-marketing list reigns supreme. But for most email marketers, continual email-list growth is the Achilles' heel of email ... more
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MarketingProfs Article

Plan B: Seven Back-to-Basics Questions to Ask About Your Buyers to Drive Growth


Plan A, which calls for pouring dollars into advertising, rarely increases profitability. Sometimes it doesn't even boost sales, and it certainly doesn't guarantee improvements ... more
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