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Buyer's Guide to Call Tracking Software for Marketers

This fact-filled buyer's guide is designed to help marketers make an informed decision when selecting a call tracking vendor.
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The Definitive Facebook Advertising Playbook

This playbook examines key trends and strategies to help you maximize your Facebook advertising efforts in 2014.
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Build Your Content Factory: Must-Have Tools to Get Your Assembly Line Humming

To be successful in content marketing, you need fresh, relevant, and tasty content—like, NOW. But, these days, good content is just not good enough. You need great content, and you need to churn it out. Becoming a finely tuned content creating machine isn't too difficult: just eat, sleep, and drink content creation.
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Content Machine: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks

MarketingProfs' 29-page How-To Guide, CONTENT MACHINE: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks, provides a week-by-week agenda for launching your content marketing program using a strategic, systematic process.
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Influencer Marketing Success Stories

Influencer Marketing Success Stories features 13 companies that have leveraged the influence of opinion-makers and online reviewers to achieve their marketing objectives. With examples including Forbes Digital and Virgin America, this new Case Study Collection will show you how to use influencers to boost brand awareness, introduce new products, increase sales, and more.
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How to Create a Content Strategy for B2B Nurturing Campaigns

If you are like many B2B marketers, you have great content-delivery tools—in the form of marketing-automation or campaign-management software—but a short supply of effective content ... more
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A 10-Question Lead-Generation Checkup Checklist for Your Website

Is your website a lead-generation machine? Your website can be your most powerful marketing tool, delivering a steady stream of new business leads and filling your sales pipeline. ... more
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