Understand the benefits of applying modern-day data science to help solve your top marketing challenges, target prospects, and engage more customers.
Discover how to build effective B2B marketing plans that empower marketing leaders to match the velocity of their business, the diversity of their organization, and the accountability required by the C-Suite.
This in-depth ebook offers a three-step framework to create a structured, strategic, and highly productive sales enablement function.
Tips and best practices for companies building a global brand across multiple languages.
To be successful in content marketing, you need fresh, relevant, and tasty content—like, NOW. But, these days, good content is just not good enough. You need great content, and you need to churn it out. Becoming a finely tuned content creating machine isn't too difficult: just eat, sleep, and drink content creation.
MarketingProfs' 29-page How-To Guide, CONTENT MACHINE: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks, provides a week-by-week agenda for launching your content marketing program using a strategic, systematic process.
Influencer Marketing Success Stories features 13 companies that have leveraged the influence of opinion-makers and online reviewers to achieve their marketing objectives. With examples including Forbes Digital and Virgin America, this new Case Study Collection will show you how to use influencers to boost brand awareness, introduce new products, increase sales, and more.
If you are like many B2B marketers, you have great content-delivery tools—in the form of marketing-automation or campaign-management software—but a short supply of effective content ... more
Is your website a lead-generation machine? Your website can be your most powerful marketing tool, delivering a steady stream of new business leads and filling your sales pipeline. ... more
Search the MarketingProfs Store by Topic: