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Using SMS for Marketing: A Beginner's Resource

This in-depth ebook offers everything you need to know about social login and the future of consumer identity. This buyer's guide offers the basics for SMS, one of the simplest forms of communication, and how businesses can use it to interact with their customers to boost satisfaction and sales.
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Crimes in Survey Design

This easy-to-read ebook offers close look at the heinous crimes of survey design and how you can get on the path to survey success.
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Excite, Ignite, Unite: The Keys to Inspiring, Persuading, and Motivating Your Audience

This 25-page guide will teach you how to excite, ignite, and unite your audience, however big or small, so that they'll be inspired, persuaded, and motivated to move forward with your recommendations.
MarketingProfs Article

Leading for Sales Performance: Can Your Managers Answer These Five Critical Questions?

To achieve top performance from the sales team, a manager needs the skills and tools to provide clear answers to five simple but profoundly important questions. Together, those ... more
MarketingProfs Article

How Not to Build Your Personal Brand: Top 9 Personal-Branding Mistakes

The author sees a lot of personal-branding disasters—efforts that diminish brand value rather than increase it. Here are the nine personal-branding mistakes I saw continually ... more
MarketingProfs Article

10 Tips for Using LinkedIn to Generate Leads

You need to rethink the way you use LinkedIn. Without some of us even noticing, it has developed into a useful lead-generation tool for marketers and salespeople who are looking ... more
MarketingProfs Article

Selling B2B Social Media Internally: Ten Arguments to Win Over the Boardroom, Part 2

It's year's end, and you need to rally internal support for integrating social media into your marketing mix… or have it play a much larger role. Here's how to win over the Executive ... more
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