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When Best Practices Aren't the Best Practice

Download this fascinating free guide to discover how to leverage the decision-making sciences to break away from "best practices" and deliver more compelling stories that convince your prospects to choose you.
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The Practical Guide to Account-Based Marketing Measurement

Download this free practical guide to Account-Based Marketing Measurement.
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The Who, What, Where, When and How of Real-Time Personalization

Download this free guide to learn everything you need to know about real-time personalization.
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Excite, Ignite, Unite: The Keys to Inspiring, Persuading, and Motivating Your Audience

This 25-page guide will teach you how to excite, ignite, and unite your audience, however big or small, so that they'll be inspired, persuaded, and motivated to move forward with your recommendations.
MarketingProfs Article

Leading for Sales Performance: Can Your Managers Answer These Five Critical Questions?

To achieve top performance from the sales team, a manager needs the skills and tools to provide clear answers to five simple but profoundly important questions. Together, those ... more
MarketingProfs Article

How Not to Build Your Personal Brand: Top 9 Personal-Branding Mistakes

The author sees a lot of personal-branding disasters—efforts that diminish brand value rather than increase it. Here are the nine personal-branding mistakes I saw continually ... more
MarketingProfs Article

10 Tips for Using LinkedIn to Generate Leads

You need to rethink the way you use LinkedIn. Without some of us even noticing, it has developed into a useful lead-generation tool for marketers and salespeople who are looking ... more
MarketingProfs Article

Selling B2B Social Media Internally: Ten Arguments to Win Over the Boardroom, Part 2

It's year's end, and you need to rally internal support for integrating social media into your marketing mix… or have it play a much larger role. Here's how to win over the Executive ... more
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