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Five Strategies for Increasing the ROI of Marketing Events

Learn five high-level strategies for increasing visibility into your marketing events and achieving break-out ROI.
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Data Management Platforms Demystified

Get a revealing look at data management platforms, with insights into how they work, what they're used for, and the results you can expect.
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How to Get Started with Enterprise Social Networks

Whether you are interested in adding social tools to your business or implementing a true enterprise social network, this comprehensive guide will give you the knowlege you need to chose the right tools, implement them, drive adoption, and meaure their success.
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Dispelling the Illusion of Productivity

This ebook exposes five common sayings that sound innocent but can actually signify some serious underlying productivity problems.
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Excite, Ignite, Unite: The Keys to Inspiring, Persuading, and Motivating Your Audience

This 25-page guide will teach you how to excite, ignite, and unite your audience, however big or small, so that they'll be inspired, persuaded, and motivated to move forward with your recommendations.
MarketingProfs Article

Leading for Sales Performance: Can Your Managers Answer These Five Critical Questions?

To achieve top performance from the sales team, a manager needs the skills and tools to provide clear answers to five simple but profoundly important questions. Together, those ... more
MarketingProfs Article

How Not to Build Your Personal Brand: Top 9 Personal-Branding Mistakes

The author sees a lot of personal-branding disasters—efforts that diminish brand value rather than increase it. Here are the nine personal-branding mistakes I saw continually ... more
MarketingProfs Article

10 Tips for Using LinkedIn to Generate Leads

You need to rethink the way you use LinkedIn. Without some of us even noticing, it has developed into a useful lead-generation tool for marketers and salespeople who are looking ... more
MarketingProfs Article

Selling B2B Social Media Internally: Ten Arguments to Win Over the Boardroom, Part 2

It's year's end, and you need to rally internal support for integrating social media into your marketing mix… or have it play a much larger role. Here's how to win over the Executive ... more
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