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Best Practice Guide: Webcasting

Tips and actionable insight for planning and holding webcasts that wow your audience.
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Becoming an Agile Marketing Team

This ebook exposes five common sayings that sound innocent but can actually signify some serious underlying productivity problems.
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The Definitive Guide to Twitter Marketing

A how-to guide and best practices for creating a successful Twitter strategy and measuring its impact.
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A Close Look at Retargeting and the Programmatic Marketer

Over 1,000 marketers were surveyed and retargeting data from over 11,000 US advertisers was analyzed and compiled in this report, giving a comprehensive look at the current state of retargeting.
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The Agency's Scale Problem

Get tips and tactics for selecting the right project management platform that can help facilitate and enable growth.
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The Rise of Marketing Orchestration

A new post-campaign model to deliver personalized and orchestrated customer experiences.
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Excite, Ignite, Unite: The Keys to Inspiring, Persuading, and Motivating Your Audience

This 25-page guide will teach you how to excite, ignite, and unite your audience, however big or small, so that they'll be inspired, persuaded, and motivated to move forward with your recommendations.
MarketingProfs Article

Leading for Sales Performance: Can Your Managers Answer These Five Critical Questions?

To achieve top performance from the sales team, a manager needs the skills and tools to provide clear answers to five simple but profoundly important questions. Together, those ... more
MarketingProfs Article

How Not to Build Your Personal Brand: Top 9 Personal-Branding Mistakes

The author sees a lot of personal-branding disasters—efforts that diminish brand value rather than increase it. Here are the nine personal-branding mistakes I saw continually ... more
MarketingProfs Article

10 Tips for Using LinkedIn to Generate Leads

You need to rethink the way you use LinkedIn. Without some of us even noticing, it has developed into a useful lead-generation tool for marketers and salespeople who are looking ... more
MarketingProfs Article

Selling B2B Social Media Internally: Ten Arguments to Win Over the Boardroom, Part 2

It's year's end, and you need to rally internal support for integrating social media into your marketing mix… or have it play a much larger role. Here's how to win over the Executive ... more
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