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Email Deliverability: Guide for Modern Marketers 2016

Downlod this free, comprehensive guide to learn how to get your messages into the inbox and read.
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The CMO Solution Guide for Building a Modern Marketing Organization

Download this free guide to learn how 20 top CMOs are transforming their marketing organizations to meet the demands of the modern digital age -- and how you can too.
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How to Climb to Smarketing Success

Download this free to guide to learn how to increase high-quality lead generation, sales enablement, and revenue growth through sophisticated sales and marketing alignment (smarketing).
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Sophisticated Marketer's Guide to Content Marketing

Are you ready to take your content to the next level? Devour this free comprehensive guide to discover the path to content marketing enlightenment.
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Rock That Presentation: The Guide to Prepping and Presenting Like a Pro

Presentations can be highly persuasive tools for influencing decisions, as well as for obtaining compliance. But the information you present, and how you present it, must be interesting enough for your audience to pay attention and hear your message—an honor that doesn't come as easily as you may think. We're here to help!
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Seven Trends That Are Changing Email Marketing (and What to Do About Them)

The growth of social and mobile technologies has created new habits, attitudes, and assumptions. These things haven't demolished email, but they've changed the environment in which it exists. This 38-page report highlights recent changes and the steps email marketers need to take to keep up and generate positive returns.
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Tame the Giant: The Complete Field Guide to Facebook Marketing

MarketingProfs' 55-page How-To Guide, Tame the Giant: The Complete Field Guide to Facebook Marketing, provides insights into the Facebook audience, strategies for engagement, tactics and tools for success, and loads of real-life examples.
MarketingProfs Article

Don't Let the Medium Supplant the Message: Two Paths to Optimal Messaging

The right message, even if delivered via a suboptimal media mix, can have significantly more impact on a campaign's returns than the most effective media mix delivering a suboptimal ... more
MarketingProfs Article

How to Create a Lead-Scoring System

What is the process at your organization for leads that come in through a Web form via your website? Do you give them to a sales rep for follow-up? And do your sales reps sometimes ... more
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