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MarketingProfs Store: Customer Behavior

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Five Ways To Increase Your Brand Engagement

Download this interactive guide to learn how increase brand engagement.
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The CMO Solution Guide for Building a Modern Marketing Organization

Download this free guide to learn how 20 top CMOs are transforming their marketing organizations to meet the demands of the modern digital age -- and how you can too.
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Email Deliverability: Guide for Modern Marketers 2016

Download this free, comprehensive guide to learn how to get your messages into the inbox and read.
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The Ultimate Guide: Getting Started With Social Selling

Download this free, ultimate guide to learn to learn the value of social selling, who owns it, and how to implement it to achieve optimal organizational alignment and social selling success.
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The Three Core Impacts of Predictive Marketing

Download this free, ultimate guide to learn to learn the value of social selling, who owns it, and how to implement it to achieve optimal organizational alignment and social selling success.
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Rock That Presentation: The Guide to Prepping and Presenting Like a Pro

Presentations can be highly persuasive tools for influencing decisions, as well as for obtaining compliance. But the information you present, and how you present it, must be interesting enough for your audience to pay attention and hear your message—an honor that doesn't come as easily as you may think. We're here to help!
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Seven Trends That Are Changing Email Marketing (and What to Do About Them)

The growth of social and mobile technologies has created new habits, attitudes, and assumptions. These things haven't demolished email, but they've changed the environment in which it exists. This 38-page report highlights recent changes and the steps email marketers need to take to keep up and generate positive returns.
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Tame the Giant: The Complete Field Guide to Facebook Marketing

MarketingProfs' 55-page How-To Guide, Tame the Giant: The Complete Field Guide to Facebook Marketing, provides insights into the Facebook audience, strategies for engagement, tactics and tools for success, and loads of real-life examples.
MarketingProfs Article

Don't Let the Medium Supplant the Message: Two Paths to Optimal Messaging

The right message, even if delivered via a suboptimal media mix, can have significantly more impact on a campaign's returns than the most effective media mix delivering a suboptimal ... more
MarketingProfs Article

How to Create a Lead-Scoring System

What is the process at your organization for leads that come in through a Web form via your website? Do you give them to a sales rep for follow-up? And do your sales reps sometimes ... more
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