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MarketingProfs Store: Customer Behavior

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Let's Get Visual Visual!

Getting visual is easier than you think. Download this ebook today.
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Decoding Predictive Marketing: An Introductory Guide

Understand the benefits of applying modern-day data science to help solve your top marketing challenges, target prospects, and engage more customers.
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The Essential CMO Guide to an Agile B2B Marketing Plan

Discover how to build effective B2B marketing plans that empower marketing leaders to match the velocity of their business, the diversity of their organization, and the accountability required by the C-Suite.
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Three Phases of Value Driving Sales Enablement

This in-depth ebook offers a three-step framework to create a structured, strategic, and highly productive sales enablement function.
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Creating an Optimal User Experience for Global Website Visitors

Tips and best practices for companies building a global brand across multiple languages.
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Rock That Presentation: The Guide to Prepping and Presenting Like a Pro

Presentations can be highly persuasive tools for influencing decisions, as well as for obtaining compliance. But the information you present, and how you present it, must be interesting enough for your audience to pay attention and hear your message—an honor that doesn't come as easily as you may think. We're here to help!
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Seven Trends That Are Changing Email Marketing (and What to Do About Them)

The growth of social and mobile technologies has created new habits, attitudes, and assumptions. These things haven't demolished email, but they've changed the environment in which it exists. This 38-page report highlights recent changes and the steps email marketers need to take to keep up and generate positive returns.
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Tame the Giant: The Complete Field Guide to Facebook Marketing

MarketingProfs' 55-page How-To Guide, Tame the Giant: The Complete Field Guide to Facebook Marketing, provides insights into the Facebook audience, strategies for engagement, tactics and tools for success, and loads of real-life examples.
MarketingProfs Article

Don't Let the Medium Supplant the Message: Two Paths to Optimal Messaging

The right message, even if delivered via a suboptimal media mix, can have significantly more impact on a campaign's returns than the most effective media mix delivering a suboptimal ... more
MarketingProfs Article

How to Create a Lead-Scoring System

What is the process at your organization for leads that come in through a Web form via your website? Do you give them to a sales rep for follow-up? And do your sales reps sometimes ... more
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