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MarketingProfs Store: Customer Behavior

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Dispelling the Illusion of Productivity

This ebook exposes five common sayings that sound innocent but can actually signify some serious underlying productivity problems.
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The Rise of Marketing Orchestration

A new post-campaign model to deliver personalized and orchestrated customer experiences.
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Top 3 Reasons to Use Multiple Email Service Providers

See how you can boost performance, engagement, and ROI by choosing more than one email service provider.
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How to Create Personas for Your B2B Content Marketing Strategy

Find out how to target the right audience and get more value for the content you're creating.
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5 Steps to Launching An Employee Advocacy Program

Discover how to create a successful employee advocacy program to expand your footprint in the digital marketplace.
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Best Practice Guide: Webcasting

Tips and actionable insight for planning and holding webcasts that wow your audience.
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Selecting Top Mobile Development Companies

Get valuable insight, recommendations, and considerations for selecting a mobile application development vendor.
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Rock That Presentation: The Guide to Prepping and Presenting Like a Pro

Presentations can be highly persuasive tools for influencing decisions, as well as for obtaining compliance. But the information you present, and how you present it, must be interesting enough for your audience to pay attention and hear your message—an honor that doesn't come as easily as you may think. We're here to help!
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Seven Trends That Are Changing Email Marketing (and What to Do About Them)

The growth of social and mobile technologies has created new habits, attitudes, and assumptions. These things haven't demolished email, but they've changed the environment in which it exists. This 38-page report highlights recent changes and the steps email marketers need to take to keep up and generate positive returns.
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Tame the Giant: The Complete Field Guide to Facebook Marketing

MarketingProfs' 55-page How-To Guide, Tame the Giant: The Complete Field Guide to Facebook Marketing, provides insights into the Facebook audience, strategies for engagement, tactics and tools for success, and loads of real-life examples.
MarketingProfs Article

Don't Let the Medium Supplant the Message: Two Paths to Optimal Messaging

The right message, even if delivered via a suboptimal media mix, can have significantly more impact on a campaign's returns than the most effective media mix delivering a suboptimal ... more
MarketingProfs Article

How to Create a Lead-Scoring System

What is the process at your organization for leads that come in through a Web form via your website? Do you give them to a sales rep for follow-up? And do your sales reps sometimes ... more
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