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MarketingProfs Store: Customer Behavior

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Boost ROI with Enterprise Collaboration

This whitepaper offers insight into how enterprise collaboration software can help you harness the collective intelligence of your company to boost productivity and business.
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Building a Web Presence Team from the Ground Up

This whitepaper can help you build an agile, effective web presence management team that lets you respond to your constantly changing customers with the content they want to consume.
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5th Annual Look Book

See how today's most forward-thinking brands are using innovative executions, smart content, and mobile awareness to engage and delight customers.
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The Rise of the Customer Marketer

This guide is chock full of insights, recommendations, and resources from those who live, work, and breathe for the customer.
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Five B2B Lead Nurturing Mistakes & How to Fix Them

Master the lead nurturing process by understanding the five common mistakes that B2B companies make during the lead nurturing process—and practical tips for how to avoid them.
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Rock That Presentation: The Guide to Prepping and Presenting Like a Pro

Presentations can be highly persuasive tools for influencing decisions, as well as for obtaining compliance. But the information you present, and how you present it, must be interesting enough for your audience to pay attention and hear your message—an honor that doesn't come as easily as you may think. We're here to help!
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Seven Trends That Are Changing Email Marketing (and What to Do About Them)

The growth of social and mobile technologies has created new habits, attitudes, and assumptions. These things haven't demolished email, but they've changed the environment in which it exists. This 38-page report highlights recent changes and the steps email marketers need to take to keep up and generate positive returns.
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Tame the Giant: The Complete Field Guide to Facebook Marketing

MarketingProfs' 55-page How-To Guide, Tame the Giant: The Complete Field Guide to Facebook Marketing, provides insights into the Facebook audience, strategies for engagement, tactics and tools for success, and loads of real-life examples.
MarketingProfs Article

Don't Let the Medium Supplant the Message: Two Paths to Optimal Messaging

The right message, even if delivered via a suboptimal media mix, can have significantly more impact on a campaign's returns than the most effective media mix delivering a suboptimal ... more
MarketingProfs Article

How to Create a Lead-Scoring System

What is the process at your organization for leads that come in through a Web form via your website? Do you give them to a sales rep for follow-up? And do your sales reps sometimes ... more
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