MarketingProfs Store: Customer Behavior
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Tame the Giant: The Complete Field Guide to Facebook Marketing
MarketingProfs' 55-page How-To Guide, Tame the Giant: The Complete Field Guide to Facebook Marketing, provides insights into the Facebook audience, strategies for engagement, tactics and tools for success, and loads of real-life examples.
Don't Let the Medium Supplant the Message: Two Paths to Optimal Messaging
The right message, even if delivered via a suboptimal media mix, can have significantly more impact on a campaign's returns than the most effective media mix delivering a suboptimal ... more
How to Create a Lead-Scoring System
What is the process at your organization for leads that come in through a Web form via your website? Do you give them to a sales rep for follow-up? And do your sales reps sometimes ... more
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