This in-depth ebook offers everything you need to know about social login and the future of consumer identity. This buyer's guide offers the basics for SMS, one of the simplest forms of communication, and how businesses can use it to interact with their customers to boost satisfaction and sales.
Master the lead nurturing process by understanding the five common mistakes that B2B companies make during the lead nurturing process—and practical tips for how to avoid them.
Valuable insight into mobile optimization, different approaches, best practice considerations, and practical applications for effective mobile strategies.
This easy-to-read ebook offers close look at the heinous crimes of survey design and how you can get on the path to survey success.
Presentations can be highly persuasive tools for influencing decisions, as well as for obtaining compliance. But the information you present, and how you present it, must be interesting enough for your audience to pay attention and hear your message—an honor that doesn't come as easily as you may think. We're here to help!
The growth of social and mobile technologies has created new habits, attitudes, and assumptions. These things haven't demolished email, but they've changed the environment in which it exists. This 38-page report highlights recent changes and the steps email marketers need to take to keep up and generate positive returns.
MarketingProfs' 55-page How-To Guide, Tame the Giant: The Complete Field Guide to Facebook Marketing, provides insights into the Facebook audience, strategies for engagement, tactics and tools for success, and loads of real-life examples.
The right message, even if delivered via a suboptimal media mix, can have significantly more impact on a campaign's returns than the most effective media mix delivering a suboptimal ... more
What is the process at your organization for leads that come in through a Web form via your website? Do you give them to a sales rep for follow-up? And do your sales reps sometimes ... more
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