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10 Imperatives for Charting a New B2B Marketing Course
B2B marketing specialist CK Kerley leads this panel discussion featuring four B2B marketing superstars who summarize the biggest takeaways from the MarketingProfs B2B Forum in Boston. This 55 minute video features the best takeaways of the three-day conference and is a must watch if you couldn't join us and are a B2B marketer looking to step up your game.
5 Steps for Successful Sales and Marketing Alignment
Sales and marketing don't need to be at odds. This 1 hour 13 minute video will teach you five steps that will put you on the road to sales & marketing alignment, the ROI of a holistic marketing and sales lead management platform, and the value of changing key internal processes to optimize results.
Beyond Blogs and White Papers: 7 Approaches for Compelling Content That You Haven't Thought Of
This 1 hour 10 minute video gives you the tools to determine what content will resonate with your audience and how to repurpose, reuse, and improve content you already have to create a bigger impact. This is a panel discussion hosted by MarketingProf's own Ann Handley.
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