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Using Video to Increase Leads & Sales by 20 – 200%
This panel discussion will teach you what video types work best in each part of the sales funnel. You'll learn how to get started with a video program, how to expand your current efforts, and practical ways to use video in your marketing mix. This 1 hour 10 minute video is a must-see for those ready to ramp up their video efforts.
From Landing Pages to Post-Click Marketing — Charting a Course to More Conversions
Landing pages can be confusing but if you want to improve conversions you've got to understand this marketing tool. This 1 hour 15 minute video provides clarity into landing page design and teaches marketers how to use behavioral choices to improve both user experience and conversion rate.
Generating Lower Cost Leads With Social Media
Lead generation responsibilities are common for most B2B marketers but accomplishing these goals through the use of social media is not. This 1 hour 13 minute video teaches marketers how to determine and utilize the best social channels for their brand and how to leverage their entire organization throughout the lead gen process.
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