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From Ripe to Ready: Lead Nurturing is the Silver Bullet in B2B Marketing
Wondering how to create the best content and lead nurturing materials for your prospects? This 1 hour 13 minute video is for you! Learn what content is relevant for each part of the sales cycle; whether blogs or video, podcasts or whitepapers, testimonials or press releases are most impactful. You'll learn how to increase the ROI of your lead nurturing program and how to measure your success.
Landing Pages 101: Common Mistakes that Confuse and Confound—And How to Fix Them
Landing pages are an integral part of your marketing mix that can drive revenue, increase efficiency and create the ultimate brand experience. Landing Pages 101: Common Mistakes that Confuse and Confound—And How to Fix Them is a step-by-step guide.
Marketing Automation Management: Basics & Best Practices
Marketing automation can have a big impact on your sales and marketing efforts. Learn the ins and outs of marketing automation capabilities, how to make the best use of them, and resources for selecting the best system for you with MarketingProfs' Marketing Automation Management: Basics & Best Practices guide.
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