The Secret to Success in a Down Economy: Market Intelligence

Especially in a down economy, it's important to understand where the opportunities are—and how to capitalize on them. Luckily, today's companies have many avenues for gathering such information.

Still, marketing research and analysis are expensive—especially today when marketing resources are at a premium. So, the questions arise: "What is the role of market intelligence in today's company—and where should one focus?"

One Company's Approach to Market Intelligence

To get an answer, I turned to the head of market intelligence at a medium-sized corporation. I was interested in speaking with him for three reasons:

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