B2B marketers know the economy is tough—but how are they adjusting their strategies and spending to succeed?

MarketingProfs and Forrester Research joined forces to get the latest data from B2B marketers through an intensive, thorough survey and analysis. And then we put all the information in a clear, concise report packed with easy-to-read charts and helpful graphs.

Our special report, B2B Marketing in 2009: Trends in Strategies and Spending, gives you the most current field information from B2B marketers themselves. You’ll find out how your fellow B2B marketers are allocating their budgets, where they are cutting back and what tactics they’ll use this year.

Check out the Tactics Used section for information regarding traditional tactics, digital ones and Web 2.0 integration. The Budget Allocation section offers info and insight into how B2B companies are spending and cutting their budgets to survive and thrive in the economic downturn. It breaks down the information by tactics, so you get specific information. The Attitude and Behavioral Analysis section offers a thorough look into the attitudes driving the trends. You’ll find out how branding, lead generation and Web 2.0 fit into the game plan for B2B businesses.

B2B Marketing in 2009: Trends in Strategies and Spending is more than a report. It is an information-rich guide that lets you compare your business to your competitors. After reading it, you’ll know where your business fits in—and in what ways your business stands out.