In today’s tough economic climate, understanding customer engagement is more important that ever, because it has a powerful impact on customer loyalty, retention, growth, and profitability.

Our research report, Customer-Centric Innovation: How Companies Engage Customers in Product Development and Radical Innovation, will help you understand how companies are engaging their customers in the new product development process and using innovation to improve global competitiveness.

We surveyed marketers and product developers from over 400 companies around the world to learn how they use customer involvement in new product development. Our findings show that customers are being integrated into the new product development process, but there’s ample opportunity for greater involvement.

Our Customer-Centric Innovation research report will help you:

• Understand the role of customers in product development
• Focus on the “Voice of the Customer” when developing new products
• Use radical innovation to strategize and succeed