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Search Marketing Factbook
Part 2 of the Digital Marketing Factbook series, Search Marketing Factbook (121 pages and 81 charts) is made up of Chapter 1 (The Digital World) and Chapter 3 (Search Marketing) of the Digital Marketing Factbook. Reflects 2009 data.
More and more consumers are relying on search engines to find the information they need to make educated buying decisions. And smart advertisers are working to increase their conversion rates and make profitable paid search investments. It’s safe to say that search marketing will continue to grow stronger and more popular in the near future, so make sure you’re armed with the data you need to stay ahead of the curve.
How much should you spend on search marketing and where should you invest those dollars? The Search Marketing Factbook can help you answer these important questions. With 81 charts and graphs, this book offers current and reliable data on Internet usage, keywords, search usage, queries, trends, and ROI. Each page includes a detailed analysis from our expert research team, designed to help you use reliable statistics to make better search marketing decisions.
If you need to know the top search queries by click rate or are curious to see how much everyone else is spending on their search engine marketing programs, you’ll find this information—and much more—in the Search Marketing Factbook.
Interested in more than search marketing?
The Search Marketing Factbook is Part 2 of the complete Digital Marketing Factbook, which includes six digital marketing chapters—The Digital World, Email Marketing, Search Marketing, E-Commerce, Mobile Marketing, and Social Media Marketing. Buy the Digital Marketing Factbook (our 296-page full report), and get all six chapters bundled together at a substantial discount.
Available for individual purchase:
- Part 1: Email Marketing Factbook
- Part 2: Search Marketing Factbook
- Part 3: E-Commerce Factbook
- Part 4: Mobile Marketing Factbook
- Part 5: Social Media Marketing Factbook
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