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Email Deliverability: Guide for Modern Marketers 2016

Downlod this free, comprehensive guide to learn how to get your messages into the inbox and read.
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The CMO Solution Guide for Building a Modern Marketing Organization

Download this free guide to learn how 20 top CMOs are transforming their marketing organizations to meet the demands of the modern digital age -- and how you can too.
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Modern Marketing Essentials Guide: Cross-Channel Marketing

Download this free, essential guide to cross-channel marketing for tips and tactics that you can use to today to start delivering your customers a truly seamless cross-channel experience.
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The Ultimate Guide to Content Experience

Download this free, ultimate guide to learn what a content experience is, why content experiences matter, and the building blocks you need to start building your own well-optimized content experience.
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Six Questions to Answer Before You Launch a Mobile SMS Campaign

Organizations need to understand the logical progression of leveraging mobile short-message service (SMS) technology in enterprise environments. Here are some common questions ... more
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Don't Let the Medium Supplant the Message: Two Paths to Optimal Messaging

The right message, even if delivered via a suboptimal media mix, can have significantly more impact on a campaign's returns than the most effective media mix delivering a suboptimal ... more
MarketingProfs Article

How to Create a Lead-Scoring System

What is the process at your organization for leads that come in through a Web form via your website? Do you give them to a sales rep for follow-up? And do your sales reps sometimes ... more
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Leading for Sales Performance: Can Your Managers Answer These Five Critical Questions?

To achieve top performance from the sales team, a manager needs the skills and tools to provide clear answers to five simple but profoundly important questions. Together, those ... more
MarketingProfs Article

Seven Key Metrics for Rebalancing Your Social Strategy

The key questions businesses should ask are, What am I doing to optimize my own site to drive social participation and socially referred traffic? and, How do I measure success?
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