MarketingProfs Store: Articles
Love Your Leads: 20% More Clicks with Content Intelligence
Download this informative video recording to find out how to create content that will engage your best prospects and boost conversions.
From Insights to Action: Staying Relevant Through In-the-Moment Digital Intelligence
Download this insightful whitepaper to learn how to enable real-time intervention that drives customer conversions.
Six Questions to Answer Before You Launch a Mobile SMS Campaign
Organizations need to understand the logical progression of leveraging mobile short-message service (SMS) technology in enterprise environments. Here are some common questions ... more
Don't Let the Medium Supplant the Message: Two Paths to Optimal Messaging
The right message, even if delivered via a suboptimal media mix, can have significantly more impact on a campaign's returns than the most effective media mix delivering a suboptimal ... more
How to Create a Lead-Scoring System
What is the process at your organization for leads that come in through a Web form via your website? Do you give them to a sales rep for follow-up? And do your sales reps sometimes ... more
Leading for Sales Performance: Can Your Managers Answer These Five Critical Questions?
To achieve top performance from the sales team, a manager needs the skills and tools to provide clear answers to five simple but profoundly important questions. Together, those ... more
Seven Key Metrics for Rebalancing Your Social Strategy
The key questions businesses should ask are, What am I doing to optimize my own site to drive social participation and socially referred traffic? and, How do I measure success?
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