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Let's Get Visual Visual!

Getting visual is easier than you think. Download this ebook today.
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Decoding Predictive Marketing: An Introductory Guide

Understand the benefits of applying modern-day data science to help solve your top marketing challenges, target prospects, and engage more customers.
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The Essential CMO Guide to an Agile B2B Marketing Plan

Discover how to build effective B2B marketing plans that empower marketing leaders to match the velocity of their business, the diversity of their organization, and the accountability required by the C-Suite.
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Three Phases of Value Driving Sales Enablement

This in-depth ebook offers a three-step framework to create a structured, strategic, and highly productive sales enablement function.
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Creating an Optimal User Experience for Global Website Visitors

Tips and best practices for companies building a global brand across multiple languages.
MarketingProfs Article

Six Questions to Answer Before You Launch a Mobile SMS Campaign

Organizations need to understand the logical progression of leveraging mobile short-message service (SMS) technology in enterprise environments. Here are some common questions ... more
MarketingProfs Article

Don't Let the Medium Supplant the Message: Two Paths to Optimal Messaging

The right message, even if delivered via a suboptimal media mix, can have significantly more impact on a campaign's returns than the most effective media mix delivering a suboptimal ... more
MarketingProfs Article

How to Create a Lead-Scoring System

What is the process at your organization for leads that come in through a Web form via your website? Do you give them to a sales rep for follow-up? And do your sales reps sometimes ... more
MarketingProfs Article

Leading for Sales Performance: Can Your Managers Answer These Five Critical Questions?

To achieve top performance from the sales team, a manager needs the skills and tools to provide clear answers to five simple but profoundly important questions. Together, those ... more
MarketingProfs Article

Seven Key Metrics for Rebalancing Your Social Strategy

The key questions businesses should ask are, What am I doing to optimize my own site to drive social participation and socially referred traffic? and, How do I measure success?
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