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MarketingProfs Store: Articles

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Dispelling the Illusion of Productivity

This ebook exposes five common sayings that sound innocent but can actually signify some serious underlying productivity problems.
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The Rise of Marketing Orchestration

A new post-campaign model to deliver personalized and orchestrated customer experiences.
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Top 3 Reasons to Use Multiple Email Service Providers

See how you can boost performance, engagement, and ROI by choosing more than one email service provider.
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How to Create Personas for Your B2B Content Marketing Strategy

Find out how to target the right audience and get more value for the content you're creating.
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5 Steps to Launching An Employee Advocacy Program

Discover how to create a successful employee advocacy program to expand your footprint in the digital marketplace.
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Best Practice Guide: Webcasting

Tips and actionable insight for planning and holding webcasts that wow your audience.
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Selecting Top Mobile Development Companies

Get valuable insight, recommendations, and considerations for selecting a mobile application development vendor.
MarketingProfs Article

Six Questions to Answer Before You Launch a Mobile SMS Campaign

Organizations need to understand the logical progression of leveraging mobile short-message service (SMS) technology in enterprise environments. Here are some common questions ... more
MarketingProfs Article

Don't Let the Medium Supplant the Message: Two Paths to Optimal Messaging

The right message, even if delivered via a suboptimal media mix, can have significantly more impact on a campaign's returns than the most effective media mix delivering a suboptimal ... more
MarketingProfs Article

How to Create a Lead-Scoring System

What is the process at your organization for leads that come in through a Web form via your website? Do you give them to a sales rep for follow-up? And do your sales reps sometimes ... more
MarketingProfs Article

Leading for Sales Performance: Can Your Managers Answer These Five Critical Questions?

To achieve top performance from the sales team, a manager needs the skills and tools to provide clear answers to five simple but profoundly important questions. Together, those ... more
MarketingProfs Article

Seven Key Metrics for Rebalancing Your Social Strategy

The key questions businesses should ask are, What am I doing to optimize my own site to drive social participation and socially referred traffic? and, How do I measure success?
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