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MarketingProfs Store: Articles

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Mobile Email Guide: Design Strategies to Help You Capture Mobile Clicks

This guide provides tips and strategies for optimizing your emails for mobile so you can deliver a seamless mobile experience and capture those clicks.
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The Big Social Media Brand Profile Lookbook

See what your favorite brands have been up to on Facebook, Twitter, LinkedIn, and other popular platforms in this collection of inspired social visuals, profiles, and advertising.
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12 Strategies for Improving Conversions

This ebook explores 12 strategies for maximizing conversion drivers and minimizing conversion barriers on your B2B website.
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Six Questions to Answer Before You Launch a Mobile SMS Campaign

Organizations need to understand the logical progression of leveraging mobile short-message service (SMS) technology in enterprise environments. Here are some common questions ... more
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Don't Let the Medium Supplant the Message: Two Paths to Optimal Messaging

The right message, even if delivered via a suboptimal media mix, can have significantly more impact on a campaign's returns than the most effective media mix delivering a suboptimal ... more
MarketingProfs Article

How to Create a Lead-Scoring System

What is the process at your organization for leads that come in through a Web form via your website? Do you give them to a sales rep for follow-up? And do your sales reps sometimes ... more
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Leading for Sales Performance: Can Your Managers Answer These Five Critical Questions?

To achieve top performance from the sales team, a manager needs the skills and tools to provide clear answers to five simple but profoundly important questions. Together, those ... more
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Seven Key Metrics for Rebalancing Your Social Strategy

The key questions businesses should ask are, What am I doing to optimize my own site to drive social participation and socially referred traffic? and, How do I measure success?
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