This insightful whitepaper outlines how activation programs can help marketers wake sleeping subscribers and take their customer engagement to the next level.
Organizations need to understand the logical progression of leveraging mobile short-message service (SMS) technology in enterprise environments. Here are some common questions ... more
The right message, even if delivered via a suboptimal media mix, can have significantly more impact on a campaign's returns than the most effective media mix delivering a suboptimal ... more
What is the process at your organization for leads that come in through a Web form via your website? Do you give them to a sales rep for follow-up? And do your sales reps sometimes ... more
To achieve top performance from the sales team, a manager needs the skills and tools to provide clear answers to five simple but profoundly important questions. Together, those ... more
The key questions businesses should ask are, What am I doing to optimize my own site to drive social participation and socially referred traffic? and, How do I measure success?
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