MarketingProfs Store: Guides

We know your time is valuable, so our experts have created easy-to-use tools, templates, research, and "how-to" guides to help you quickly build smart, effective marketing programs. You can purchase and download any of these resources separately, but if you join as a Pro Member you get a 40% discount on all research and free access to all other products. So stop marketing the "hard way"—become a MarketingProfs Pro Member and get the tools you need to rapidly improve your marketing programs and your company’s bottom line.

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Social Media Program Guide


The adage “think before you speak” has now become “think before you write.” In this age of instant messaging, businesses need to wield their online words thoughtfully. Check out MarketingProfs “A Step-by-Step Guide to a Successful Social Media Program” to learn how to create your social media strategy, policy and team.
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The Obama Playbook: How Digital Marketing and Social Media Won the Election


Want to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how.
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Email Marketing Benchmark Report 2008


This 150-page Email Benchmark Report 2008 was developed by surveying our very own MarketingProfs members. Find out what the competition is doing so your 2009 email marketing budget makes sense!
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