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MarketingProfs Store: Guides

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Dispelling the Illusion of Productivity

This ebook exposes five common sayings that sound innocent but can actually signify some serious underlying productivity problems.
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The Rise of Marketing Orchestration

A new post-campaign model to deliver personalized and orchestrated customer experiences.
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Email Essentials: The Keys to Increasing Open Rates

In this 24-page guide, we begin by introducing email open rates, current industry averages, and ways to maximize your data accuracy. Then, we delve into six key factors that greatly impact email opens and offer various tips for improving your efforts in these areas.
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Pump Up the Volume: How to Create a High-Frequency Content Development System

In this 27-page guide, you'll learn how to establish an effective system for pumping out more content using the resources already at your disposal.
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SEO for Content Marketers: How to Push Your Content to the Top

In this 23-page guide, we cover five steps for optimizing your content and making Google (and the other search engines) happy so that she'll share your content with the right folks and send those prospects your way.
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Inbound Marketing: The Art of Attraction

In this 22-page guide, you'll learn how to understand the true value your company has in the marketplace, create great content in multiple iterations that meets customers where they are, and market your content across multiple channels to cement the relationship and convert prospects to leads.
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How to Create the Ultimate Case Study

In this 28-page guide, you'll be given an 8-step plan for creating the ultimate case study—one that will meet your prospect's needs, and in turn, help you get the results you want.
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