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MarketingProfs Store: Guides


12 Strategies for Improving Conversions

This ebook explores 12 strategies for maximizing conversion drivers and minimizing conversion barriers on your B2B website.

Modern Marketing Essentials Guide to Social Marketing

Learn the five pillars of social medium success with this essential guide.

Measuring the Effectiveness of Your Content Marketing

The free guide provides a 5-step process to measuring your content marketing effectiveness so you can prove its impact on the bottom line.

The Three Cs of Successful Positioning

In this 15-page guide, you'll learn how to research the three Cs, their importance, and their impact on the positioning process. Just as positioning is the foundation for successful marketing, understanding the three Cs is the foundation for a positioning strategy that will set you apart from your competitors.

Website Metrics: What to Measure and How to Improve

In this 27-page guide, you'll learn how to focus on the website data that matters most when you're intent on getting the most from your website—specifically, that which concerns website traffic, the visitor journey, visitor engagement, and conversions. It covers the various metrics to track in order to assess your website's performance in these areas and offers actionable tips for improving those results.

Email Essentials: The Keys to Increasing Open Rates

In this 24-page guide, we begin by introducing email open rates, current industry averages, and ways to maximize your data accuracy. Then, we delve into six key factors that greatly impact email opens and offer various tips for improving your efforts in these areas.

Pump Up the Volume: How to Create a High-Frequency Content Development System

In this 27-page guide, you'll learn how to establish an effective system for pumping out more content using the resources already at your disposal.

SEO for Content Marketers: How to Push Your Content to the Top

In this 23-page guide, we cover five steps for optimizing your content and making Google (and the other search engines) happy so that she'll share your content with the right folks and send those prospects your way.
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