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MarketingProfs Store: Guides

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Best Practice Guide: Webcasting

Tips and actionable insight for planning and holding webcasts that wow your audience.
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Becoming an Agile Marketing Team

This ebook exposes five common sayings that sound innocent but can actually signify some serious underlying productivity problems.
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The Definitive Guide to Twitter Marketing

A how-to guide and best practices for creating a successful Twitter strategy and measuring its impact.
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A Close Look at Retargeting and the Programmatic Marketer

Over 1,000 marketers were surveyed and retargeting data from over 11,000 US advertisers was analyzed and compiled in this report, giving a comprehensive look at the current state of retargeting.
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Smart Social Quarterly: Quarter 1, 2015

This quarterly review explores many of the recent social media trends making an impact, and looks ahead to the exciting innovations still to come.
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The Rise of Marketing Orchestration

A new post-campaign model to deliver personalized and orchestrated customer experiences.
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SEO for Content Marketers: How to Push Your Content to the Top

In this 23-page guide, we cover five steps for optimizing your content and making Google (and the other search engines) happy so that she'll share your content with the right folks and send those prospects your way.
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Inbound Marketing: The Art of Attraction

In this 22-page guide, you'll learn how to understand the true value your company has in the marketplace, create great content in multiple iterations that meets customers where they are, and market your content across multiple channels to cement the relationship and convert prospects to leads.
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How to Create the Ultimate Case Study

In this 28-page guide, you'll be given an 8-step plan for creating the ultimate case study—one that will meet your prospect's needs, and in turn, help you get the results you want.
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Picture This: The Marketer's Guide to Visual Content

In this 21-page guide, you'll discover how visual content is upending the way brands communicate with their customers—and which brands are doing it best.
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The Marketer's Guide to Campaign Measurement, Tracking, and Analysis

In this 23-page guide, you'll learn how to prove the success of your campaign by understanding measurement, tracking, and analysis.
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