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MarketingProfs Store: Guides

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Best Practice Guide: Webcasting

Tips and actionable insight for planning and holding webcasts that wow your audience.
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Modern Marketing Essentials Guide: Data Management

Learn how to tame the big data beast and harness the power of data to deliver the personal experiences your customers deserve.
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Becoming an Agile Marketing Team

This ebook exposes five common sayings that sound innocent but can actually signify some serious underlying productivity problems.
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The Demand Gen Pro's Cookbook: Tasty Tips from Marketing's Master Chefs

This collection of demand gen success recipes will help you craft customer-approved dishes.
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The Definitive Guide to Twitter Marketing

A how-to guide and best practices for creating a successful Twitter strategy and measuring its impact.
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The Sophisticated Marketer's Guide to Thought Leadership

This eBook is your one-stop guide to deliver a world-class thought leadership strategy that produces results.
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The Rise of Marketing Orchestration

A new post-campaign model to deliver personalized and orchestrated customer experiences.
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Inbound Marketing: The Art of Attraction

In this 22-page guide, you'll learn how to understand the true value your company has in the marketplace, create great content in multiple iterations that meets customers where they are, and market your content across multiple channels to cement the relationship and convert prospects to leads.
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How to Create the Ultimate Case Study

In this 28-page guide, you'll be given an 8-step plan for creating the ultimate case study—one that will meet your prospect's needs, and in turn, help you get the results you want.
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Picture This: The Marketer's Guide to Visual Content

In this 21-page guide, you'll discover how visual content is upending the way brands communicate with their customers—and which brands are doing it best.
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The Marketer's Guide to Campaign Measurement, Tracking, and Analysis

In this 23-page guide, you'll learn how to prove the success of your campaign by understanding measurement, tracking, and analysis.
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Excite, Ignite, Unite: The Keys to Inspiring, Persuading, and Motivating Your Audience

This 25-page guide will teach you how to excite, ignite, and unite your audience, however big or small, so that they'll be inspired, persuaded, and motivated to move forward with your recommendations.
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