Discover how you can deliver value to event attendees by integrating the physical experience with new mobile, analytic, and interactive technologies.
Get an action plan to help you leverage CRM to drive great customer experiences.
PPC marketing is one of the most popular online methods of getting information to customers quickly so you can sell your products and services. This 29-page how-to guide will walk you through the ins and outs of PPC so you can use it to its fullest potential.
This 33-page guide explains how to engage prospects earlier in the process and steer them into your company's direction in a way that supports prospects' research and decision-making processes. You'll learn 16 "road rules" for lead marketing success in the digital age and you'll get a graphic road map of the B2B buyer's journey.
Facebook is not only the leading advertising platform among social media sites, it's officially the largest publisher of online display ad impressions. This 35-page guide will give you a 10-step process for getting started with Facebook Ads the right way, so you can get the most out of your investment.
E-books have evolved. As a marketer, it's your responsibility to keep up. That's why we've put together this e-book. It spells out how marketers from all industries can use e-books to catalyze their business and marketing objectives and maximize engagement, loyalty, and advocacy.
You have only a matter of seconds to make a good impression and convince prospects to stay on your site. This 39-page report highlights why landing pages are important, what makes a great landing page, how to integrate them into your marketing mix, and how to get organizational buy-in.
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