Understand the benefits of applying modern-day data science to help solve your top marketing challenges, target prospects, and engage more customers.
Discover how to build effective B2B marketing plans that empower marketing leaders to match the velocity of their business, the diversity of their organization, and the accountability required by the C-Suite.
Tips and best practices for companies building a global brand across multiple languages.
MarketingProfs' 55-page How-To Guide, Tame the Giant: The Complete Field Guide to Facebook Marketing, provides insights into the Facebook audience, strategies for engagement, tactics and tools for success, and loads of real-life examples.
Landing pages are an integral part of your marketing mix that can drive revenue, increase efficiency and create the ultimate brand experience. Landing Pages 101: Common Mistakes that Confuse and Confound—And How to Fix Them is a step-by-step guide.
Marketing automation can have a big impact on your sales and marketing efforts. Learn the ins and outs of marketing automation capabilities, how to make the best use of them, and resources for selecting the best system for you with MarketingProfs' Marketing Automation Management: Basics & Best Practices guide.
MarketingProfs' 29-page How-To Guide, CONTENT MACHINE: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks, provides a week-by-week agenda for launching your content marketing program using a strategic, systematic process.
YouTube is an easy-to-use and inexpensive media platform with a gigantic reach. Learn how you can use YouTube to create awareness for your brand and connect with interested views with A Quick Guide to YouTube & Creating Your Own YouTube Channel.
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