Marketing Profs

SUMMIT TOPIC

Email Marketing

Email marketing is alive and well, claim our thought leaders. Sure, disruptive technologies like RSS are changing the game, but email marketers can and will adapt. The scourge of spam is making it more difficult than ever for email marketers to reach the inboxes of their subscribers. Then there's the little of getting noticed and getting read, not to mention converting the recipient into a buyer. And then of course the whole process has to be tracked, tested, and improved upon. Hear where the industry is going and how we can lift our game and our response rates from our panel of email marketing experts, led by panel leader Stephan Spencer, founder and president of Netconcepts and a MarketingProfs senior contributor, Panelists include: Chris Baggott, Rok Hrastnik, Eric Kirby, Chris Price, Neil Squillante, Jim Sterne, and Shar VanBoskirk.

ABOUT THE PANELISTS

Moderator
Stephan Spencer is the founder and president of Netconcepts, a 10 year-old multinational web agency specializing in search engine friendly web design and ecommerce, as well as email marketing through Netconcepts' gravityMail division. Stephan is a Senior Contributor for MarketingProfs.com. He has contributed to Catalog Age, Unlimited, New Zealand Marketing magazine, Building Online Business, and others. He is co-author of the analyst report "The State of Search Engine Marketing 1.0 – New Strategies for Successful Cataloging" published by Catalog Age. He is a sought-after speaker at conferences around the globe for organizations such as IIR, IQPC, the DMA, SMEI, and Internet World.


Chris Baggott, a founding partner of ExactTarget, is best described as the "visionary" behind ExactTarget's on-demand outbound email software solutions. Named to BtoB Magazine's 2004 "Who's Who in B-To-B," Chris is a recognized speaker on database and email marketing, with over 40 appearances in 2004 at national conferences, tradeshows and regional business and marketing organizations. He has also been featured in Inc. Magazine.


Rok Hrastnik is the owner of MarketingStudies.net and author of Unleash the Marketing & Publishing Power of RSS. He is currently working as the E-commerce Manager for Studio Moderna, the leading Central and Eastern European direct marketing company. Rok served as the Internet Manager of the largest Slovenian business daily newspaper, Finance, through 2004.


Eric Kirby serves as Senior Vice President and General Manager for Email Solutions at DoubleClick where he is responsible for the overall business direction of the division.Ê Prior to his current role, Eric was Vice President for DoubleClickÕs Strategic Services Group where he oversaw a team of marketing strategists and analysts.Ê Before joining DoubleClick, Eric was the CEO and co-founder of Veripost, an email marketing tools provider, before its merger with Return Path in October 2001.Ê Eric was also a co-founder of Assurance Systems, a company focused on developing email deliverability tools and now also part of Return Path.


Chris Price is Managing Director of Permission. Five years ago Chris started working in e-mail marketing when he helped to establish a leading email messaging software provider in New Zealand.Ê In November 2002 he left and founded Permission NZ Limited, a technology independent online marketing consultancy practice that has a range of clients from industries such as travel, technology, office supplies, pharmaceuticals, and retail. Chris blogs about email marketing at www.chrismprice.com.


Neil Squillante serves as president of LandingPage Interactive, an online ad agency, and also serves as publisher of TechnoLawyer, a critically-acclaimed network of e-mail newsletters for lawyers and law firm administrators. Prior to his online marketing career, Neil practiced law at Willkie Farr & Gallagher in New York City.


Jim Sterne is an internationally known consultant and speaker who focuses on measuring the value of the Web as a medium for creating and strengthening customer relationships. Sterne has written five books on using the Internet for marketing including Email Marketing: Using Email to Reach Your Target Audience and Build Customer Relationships and Advanced Email Marketing: Using Email to Achieve Sales and Marketing Goals. Jim founded www.emetrics.org and is a Founding Director of the Web Analytics Association at www.webanalyticsassociation.org.


Shar VanBoskirk is a consulting analyst with Forrester Research. Her areas of emphasis include email marketing, market mix planning and modeling, and rich media and broadband advertising. Shar returns to Forrester after several years away working in marketing strategy consulting. Most recently, Shar served as research director for marketing research boutique TideWatch. She also worked as a strategy consultant with Carlson Marketing Group developing CRM and email strategies for clients including Home Depot, British Airways, and Buena Vista Home Entertainment. Shar began her career at Forrester in 1997 during the early days of the Internet and has written research on email marketing, customer loyalty and retention, ad networks, and marketing measurement. Shar graduated with honors from Harvard University.

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• Audio recording (coming soon)
• Executive summary (coming soon)
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