Marketing Resources: All Marketing Topics

• We Are More Than Marketers: Integrating a Human-Centric Approach by Jeremi Karnell
  Do you treat customers and prospects as if they were whole human beings—with hearts, minds, and spirits? You should. Learn six steps that lead to a human-centric approach to marketing.
  More articles on Brand Awareness, Brand Management, Customer-Centric, Customer Engagement
• A Five-Step Process for Hosting a Webinar That Generates Salesby Greg Digneo
  When hosting a webinar, you want people to show up and you want to generate leads. But meeting those goals isn't easy. Here's a five-step plan that'll take the guesswork out of hosting an effective, successful webinar.
  More articles on Content, Landing Pages, Lead Generation, Marketing Tips, Sales, Thought Leadership, Webinars
• Five Steps for Building Your Email and SMS Lists via Social Mediaby Chris Watland
  Want to grow your SMS and email marketing lists? Your social media fans and followers—who've already demonstrated their interest in you—are the perfect targets. Learn five steps for converting your social fans to subscribers.
  More articles on Community, Customer Acquisition, Email Lists, Email Marketing, Facebook, Marketing Tips, Personalization, Social Media
• Never Waste an Opportunity: The Value of Lead Nurturingby Sookie Shuen
  When new visitors arrive at your website, you have two ways to seize the opportunity and guide them toward becoming customers. Both opportunities can evaporate in the blink of an eye—if you don't have the proper systems in place.
  More articles on Brand Loyalty, Customer Acquisition, Lead Nurturing, Marketing Tips, Sales
• Four Keyword Research Mistakes to Avoid at All Costsby Lior Levin
  If you are serious about the words "sales," "profit," and "conversions," you must master keyword research. Learn four common pitfalls marketers make when selecting keywords—and how to avoid them.
  More articles on Keywords, Marketing Tips, Search Engine Marketing, Targeting, Web Analytics
• The Inside Scoop on Using Twitter Lists for Profit and Sanityby Dave Wieneke
  The dirty secret of Twitter is that as helpful as it can be, it's also a time sink. Learn how properly using and cleaning up your Twitter lists can help you save time—and generate leads for your business.
  More articles on Community, Creativity, Marketing Tips, Segmentation, Social Media, Twitter
• 10 Hot Tips (and a Promo Campaign Planner) for Seasonal Sale Successby Hanna Andrzejewska
  Customers today expect more deals and offers during holiday seasons, so it's important to create seasonal campaigns to increase revenues. Here are 10 tips—and a campaign planner—to help you achieve seasonal sale success.
  More articles on Customer Experience, Marketing Tips, Promotions, Sales, Segmentation
• Five Tips for Implementing a Successful QR Code Campaignby Michelle Eichhorn
  QR codes can be inexpensive to implement and can provide you a measureable return on investment—if you use them correctly. Learn five invaluable tips for implementing an effective QR code campaign.
  More articles on Customer Experience, Landing Pages, Marketing Tips, Mobile Marketing, Web Analytics, Websites
• Four Easy Tactics for Becoming a Must-Follow Account on Twitterby Slavik Volinsky
  Twitter is a powerful channel that can help you connect with customers, promote products, and create brand awareness. Learn four tactics for making your Twitter account a social media heavyweight in your industry.
  More articles on Content, Location-Based Marketing, Marketing Tips, Social Media, Twitter
• Break Down Marketing Silos Now: Build Engagement With Cross-Channel Marketing by Ron Person
  Marketers have a tough job! No juggler's job has ever been as tough. With 13 or so online marketing channels (and just as many offline), the job of cross-channel marketing is difficult. But creating a successful cross-channel marketing organization is ...
  More articles on Channel Marketing, Collaboration, Management, Marketing Strategy, Measurement
• Three Keys to Accelerating Marketing Measurement and a Fact-Based Cultureby Laura Patterson
  If CMOs are to be accountable for marketing ROI, their organizations must have marketers who have data, analysis, and measurement skills. Here are three steps for effectively creating a fact-based culture.
  More articles on Chief Marketing Officer, Collaboration, Management, Marketing Analytics, Measurement, ROI
• Seven Tablet and Mobile Trends to Expect in 2012by Thierry Costa
  In 2011, mobile shopping increased and iPad tablet conversion rates soared. Are you prepared for the growing mobile and tablet retail environment? Learn seven key trends that will dominate 2012.
  More articles on Consumer Electronics, Customer Experience, E-Commerce, Forecasts, Mobile Marketing, Smart Phones, Social Networking, Website Design
• Follow AMEX's Example of a Successful Facebook Campaignby Kimberly Smith
  Sure, Facebook promotions can get you some "Likes," but is that all there is? Learn how American Express's Israel division used Facebook to gain valuable customer insight and deepen brand engagement.
  More articles on Brand Loyalty, Case Studies, Content, Customer Engagement, Facebook, Marketing Tips, Social Media
• Five Ways to Create a Data-Driven Marketing Culture by Jim Bergeson
  When handled adeptly, customer data can be a marketer's most reliable weapon for reaching customers' buying intentions—and closing sales. Learn five ways to build a data-driven marketing culture that'll help you get results.
  More articles on Management, Market Research, Marketing Analytics, Marketing Tips, Metrics
• 12 Marketing Predictions for 2012by Brian Goffman
  2011 ushered in a host of changes in marketing, affecting social media, search, and customer relationships. What digital changes and trends should forward-thinking marketers anticipate in 2012?
  More articles on Customer Engagement, Forecasts, Location-Based Marketing, Marketing Automation, Social Networking
• Nine Essential Skills for Any Public Relations Professionalby Ford Kanzler, H. Buford Barr
  If staying current in today's PR world is important to you, adopt the famous aphorism "Learn as if you were to live forever." This article highlights skills that remain essential—and some new skills you'll need for future PR success.
  More articles on Marketing Smarter, Marketing Strategy, Marketing Tips, Public Relations, Videos, Writing
• Secrets of Case Study Winners: How B2B Marketers Can Create Successful Programsby Paul McKeon
  Though social media has brought clients and vendors together, it's still a tough sell to get clients to agree to do case studies. But the B2B marketers who produce dozens of case studies know a few secrets... and this article ...
  More articles on B2B Marketing, Case Studies, Marketing Tips, Social Media
• Why Your B2B Website Needs Social Interactionby Bob Egner
  If your idea of giving your website a social life entails having a "follow us on Facebook" link on your homepage, you might want to take a second look at your analytics. Learn why and how B2B marketers should socialize ...
  More articles on B2B Marketing, Community, Consumer Electronics, Corporate Blogging, Lead Generation, Social Media, Web Analytics, Websites
• Online Reputation Management's Top 3 Challengesby Monica Giffhorn
  Online reputation management (ORM) has become a hot term in digital marketing. But few marketers know exactly how to use it to their advantage. Learn how to tackle the Top 3 ORM challenges, and let your brand shine.
  More articles on Community, Digital Marketing, Marketing Smarter, Measurement, Social Media, Word of Mouth
• Five Important B2B Marketing Trends in 2011 by Chris Chariton
  2011 is here, and that means B2B marketers have just been evaluating plans and allocating budget. Though each company is different, the same five trends will affect them all—and marketers who capitalize on them are better positioned to reach their ...
  More articles on B2B Marketing, Channel Marketing, Content, Forecasts, Market Research, ROI, Social Media, Videos

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• How Two Brands Found Their Social Voice
  You've heard it said that who you are in social media is an extension of "who" your brand is. But how do you establish a voice on platforms where your ...
  More articles on Branding, Customer Relationships, Social Media
• Facebook Ad Spend Growth Outpacing Paid Search
  Facebook ad spending among clients of Kenshoo Social grew 109% in the fourth quarter of 2011 over 3Q11 levels, dwarfing the 27% growth recorded in paid-search spending over the same ...
  More articles on Advertising, Facebook, PPC Campaigns, Research Summaries
• Four Lessons From the Co-Founder of OfficeMax [Slide Show]by Christian Gulliksen
  As co-founder of OfficeMax, Michael Feuer learned a thing or two about launching and running a successful company. Here are four of his invaluable lessons on empowering your employees, building ...
  More articles on Benchmarking, Customer Engagement, Management, Marketing Inspiration
• Social Media Users Prefer Social Login Over Traditional
  More than three-quarters (77%) of social media users say websites should offer social login—i.e., using a social media identity to log in at a website—as an alternative to traditional account ...
  More articles on Customer Behavior, Social Media, Websites
• How to Defeat Six Fierce Opponents of Compelling Content
  Clear content comes from focus and clear thinking. Unfortunately, focusing on the task at hand is not always easy—nor is clear thinking when you're confronting a nasty set of opponents ...
  More articles on Content, Marketing Tips, Writing
• Are Popover Forms Right for You?
  Although improved browser technology has rendered the popup window nearly obsolete, most of us remember its intrusive horrors. "As a result," writes Mark Brownlow at Email Marketing Reports, "email marketers ...
  More articles on Email Lists, Email Marketing, Marketing Smarter
• The Changing Agency/Client Relationship: Glenn Engler Talks to Marketing Smarts [Podcast]by Matthew Grant
  Senior-level marketers don't seem to believe their digital partners are adequately extending their service capabilities in the digital age. So how does an agency demonstrate that it "gets" digital? Glenn ...
  More articles on Chief Marketing Officer, Digital Marketing, Market Research, Marketing Smarter, Marketing Smarts, Podcasting, Social Media
• Android Gains in Smartphone Market, Apple Also Up
  Fully 40% of all US mobile subscribers, or 97.9 million people, owned a smartphone during the three months ended December 2011, as Google Android expanded its dominance in the market ...
  More articles on Customer Behavior, Research Summaries, Smart Phones
• Blogs Top List of Social Media Investments for 2012
  Fully seven in ten brands (70%) say they plan to increase their presence across social media platforms in 2012, while 59% plan to boost the frequency of social content publishing, ...
  More articles on Branding, Forecasts, Social Media
• Websites Trump Social Media for Finding Holiday Deals
  When searching for the best holiday deals, one-quarter (25%) of surveyed consumers say they prefer visiting brand websites over other channels such as print media (15%), email newsletters and notifications ...
  More articles on E-Commerce, Research Summaries, Social Media, Websites
• Small Businesses to Ramp Up Mobile, Social Marketing in 2012
  With smartphone penetration reaching an impressive 80% in the small-business community, interest in mobile marketing is mounting: 21.8% of small-business decision-makers say they plan to dedicate more resources to mobile ...
  More articles on Forecasts, Mobile Marketing, Research Summaries, Small Business, Smart Phones
• Yellow Pages, Search Top Sources for Local Business Information
  When searching for local business information, consumers consult between two and three (2.2) media sources on average with Yellow Pages (Internet and print) and search engines among the most popular, ...
  More articles on Research Summaries
• Deal-a-Day Spending to Reach $3.9B by 2015
  US consumer spending on deal-a-day offers is forecast to reach $3.9 billion by 2015, increasing at a compound annual growth rate (CAGR) of 35.1% over the next four years, from ...
  More articles on Customer Behavior, Demographics, Forecasts, Research Summaries
• Top 50 Social Brands: eBay Beats Apple, Google
  eBay clinched the No. 1 spot among the top 50 ranking of social brands, for most effectively and consistently engaging customers via social media channels, according to Alterian's inaugural Social ...
  More articles on Branding, Customer Engagement, Research Summaries, Social Media
• Google Tops Online Video Property in January
  Some 171 million US Internet users watched online video in January 2011, engaging in nearly 4.9 billion viewer sessions during the month, according to comScore Video Metrix. Google Sites, driven ...
  More articles on Customer Behavior, Google, Research Summaries, Videos, YouTube
• Mobile Ad Campaigns Still Beating Online
  Mobile campaigns continue to be a powerful ad channel for marketers, outperforming online advertising by roughly three times across a variety of metrics, including ad awareness, message association, and purchase ...
  More articles on Advertising, Measurement, Mobile Marketing, Online Marketing, Research Summaries
• B2B Brands Score With Online Marketing
  Only one-half (50%) of B2B marketers formally measure the return of their online marketing investments, but those who do say online is more effective than traditional marketing channels, according to ...
  More articles on B2B Marketing, Measurement, Online Marketing, Research Summaries
• B2B Brands Tapping Loyalty Marketing to Drive Sales
  Though B2B marketers report most of their new sales coming from current customers, only one-half (55.4%) say their companies have departments that focus primarily on customer retention, according to a ...
  More articles on B2B Marketing, Brand Loyalty, Customer Retention, Research Summaries
• Affluent Gen-Y Hooked on Social Media, Brands
  Digital media is trouncing traditional channels among up-and-coming Millennials: 81% of affluent Gen-Y adults use Facebook every day—roughly double the number who read newspaper content (45%) or watch TV (44%) ...
  More articles on Customer Behavior, Demographics, Facebook, Research Summaries, Social Networking
• Facebook Top Search Term in 2010 (and Top Website, Too)
  Facebook was the top-searched term overall in 2010—as it was in 2009—accounting for 2.11% of all searches, according to an Experian Hitwise analysis of the top 1,000 search terms for ...
  More articles on Experian Hitwise Data, Facebook, Keywords, Research Summaries

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All Marketing Topics case studies, deconstructing real life examples and illustrating lessons learned

• How One Company's Thought-Leadership Content Is Driving New Business, Exposureby Roberts & Durkee, P.A.
  CASE STUDY: Emulate these best-practices for launching a well-trafficked corporate blog, and you'll be well on your way to establishing yourself as a trusted authority in your marketplace.
  More case studies on Blogging Strategy, Case Studies, Content Marketing, Marketing Strategy, Public Relations, SEO, Social Media, Thought Leadership, Web Content, Websites
• How a Mom-and-Pop Operation Turned Itself Into a Cult Brandby Coconut Bliss
  CASE STUDY: Coconut Bliss's grassroots, customer-focused efforts have enabled the company to establish a nationwide presence in just a few short years, while nurturing an incredibly strong and genuine passion among customers.
  More case studies on Brand Ambassadors, Case Studies, Community, Customer Relationships, Social Media
• How Icebreaker Drove Holiday Sales With Emailby Icebreaker
  Case Study: How a unique approach to email helped New Zealand-based clothing brand Icebreaker dramatically improve its 2009 holiday sales.
  More case studies on Case Studies, Customer Engagement, Email Campaigns, Email Marketing, Segmentation, Testing
• How Pioneer Achieved a Whopping 60%+ Click-Through Rate for Its Online Adsby Pioneer Electronics (USA) Inc.
  CASE STUDY: Here's how Pioneer Electronics earned amazing click-through rates on its targeted online ads.
  More case studies on Case Studies, Community, Copywriting, PPC Campaigns, Targeting, Web Analytics
• Lessons From Martin Guitars: Three Ways to Survive a Downturnby C. F. Martin & Co.
  CASE STUDY: C. F. Martin & Co. survived the Civil War, the Great Depression, and both World Wars. Inspired by its past, the guitar maker thrived in 2009.
  More case studies on Case Studies, Marketing Strategy, Product Management, Product Marketing, Recession
• SEO and Sex: A Recipe for Successby Dr. Helaine Smith, DMD
  CASE STUDY: How does an SMB owner run a business day to day, do his/her own marketing and promotion, and make sure the biz keeps going and growing? Just maybe, SEO+Sex=Success!
  More case studies on Blogging, Keywords, SEO, Small Business, Thought Leadership, Website Design
• How a B2C Website's Landing-Page Tests Increased Conversions 67%by BabyCenter
  CASE STUDY: What do you do when the landing page for your most popular search term converts some 30 percent less frequently than your general landing page?
  More case studies on B2B Marketing, Case Studies, Customer Behavior, Keywords, Landing Pages, Testing, Website Design
• How AAA Went to Where Its Members Needed Help: Social Media Sitesby American Automobile Association (AAA)
  CASE STUDY: With an increasing number of its members talking about the American Automobile Association via social media, the company decided it needed to monitor and respond.
  More case studies on Community, CRM, Customer Engagement, Keywords, Non Profits, Smart Phones, Social Media, Twitter
• How a Small Company Went Global (Without Breaking the Bank)by Lingo24.com
  CASE STUDY: In the age of globalization and the Internet, extending your reach beyond you home market is easier than ever... if you put some strategic thinking behind it.
  More case studies on Case Studies, Collaboration, International Marketing, Keywords, Lead Generation, Local Marketing, Positioning, Search Engine Marketing
• How Domino's Managed a Viral Video Nightmareby Domino's Pizza
  CASE STUDY: What do you do when potentially devastating information about your company goes hyper-viral online, reaching millions of people essentially overnight?
  More case studies on Case Studies, Collaboration, Management, Social Media, Videos, Word of Mouth, YouTube
• How IBM Offset the Impact of a Down Economy on Event Attendanceby IBM
  CASE STUDY: How can you confront today's economic headwinds? See how IBM avoided a looming disaster and reached safe harbor with the help of customers and partners.
  More case studies on Case Studies, Community, Creativity, Customer Engagement, Facebook, LinkedIn, Promotions, Recession, Social Media, Social Networking, Trade Shows/Events, Twitter, Webinars, YouTube
• How Getting Personal Helped Spur Renewals for the Golden State Warriorsby Golden State Warriors
  CASE STUDY: So maybe your organization hasn't had a stellar year. (Really, how many have?) But you still have fans. How can you reach out, in a more personal way, to keep the customers you have?
  More case studies on Case Studies, Creativity, Customer Retention, Direct Marketing, Personalization, Videos, Websites
• How One Website Doubled Its Ad Revenueby PlanningFamily.com
  CASE STUDY: Even in the midst of a recession, when advertising spend has been drying up, this website doubled its ad revenue. How, exactly? Take a gander...
  More case studies on Advertising, Case Studies, Newsletters, PPC Campaigns, Sponsorship, Value Propositions, Websites
• How a New, Low-Cost Offline Channel Generated Surprisingly Stellar Results for Samsungby Samsung Electronics Canada
  CASE STUDY: When your product competes with the iPhone, you have to get creative. Which is just what Samsung did.
  More case studies on Advertising, Brand Awareness, Case Studies, Smart Phones, Targeting, Videos
• A Facebook Experiment in Ad Targetingby One Day, One Job
  CASE STUDY: Here's how One Day, One Job—an online company that helps college students find entry-level jobs—grew its Web traffic and visibility via targeted ads on the social network.
  More case studies on Advertising, Case Studies, Facebook, PPC Campaigns, Referrals, Targeting, Websites
• How Low-Cost Conversation Starters Built Community, Generated Leadsby Open Kernel Labs
  CASE STUDY: How do you build a thousand-strong online community when your entire global audience is just 20,000 people? Easy! (Not really, but it's possible.)
  More case studies on Brand Awareness, Case Studies, Community, Creativity, Humor, Lead Generation, Marketing Budgets, Social Media, Videos, Word of Mouth, YouTube
• How a User-Focused Website Boosted Sales at Jelly Bellyby Jelly Belly Candy Company
  CASE STUDY: How Jelly Belly earned double-digit growth in Web traffic, conversions, and sales. (And you can, too.)
  More case studies on Case Studies, Customer Engagement, Hiring Outside Resources, SEO, Testimonials, User-Generated Content, Web Analytics, Website Design, Websites
• How to Spark Fanatical Engagement and Advocacy by Heroically Tapping Into User Interestsby Cisco Systems
  CASE STUDY: Forget the norms. For Cisco Systems, reinvigorating its security line and authenticating its leadership spot meant something truly heroic.
  More case studies on Advertising, Case Studies, Customer Engagement, Customer Experience, High-Tech Marketing, Humor, Marketing Budgets, PPC Campaigns, Social Media, Targeting
• Twitter + Coffee = A Delicious Elixir for Customer Acquisition and Salesby Coffee Groundz
  CASE STUDY: The Houston-area coffee shop was just one among many, until it found Twitter. Today, the Coffee Groundz is ground zero among local social-media fans—and sales have soared.
  More case studies on Advertising, Case Studies, Community, Customer Acquisition, Marketing Smarter, Twitter
• A Fresh Way to Use Email as an Interactive Toolby Garden Fresh Restaurant Corp.
  CASE STUDY: Garden Fresh had more than half a million customers on its email list. But it wanted customers to do more than print out coupons. It sought to build customer loyalty by using email as an interactive tool.
  More case studies on Case Studies, Creativity, Customer Engagement, Customer Retention, Email Campaigns, Interactive Marketing, Writing

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All Marketing Topics online seminar broadcasts from the best minds in marketing

• MarketingProfs University: Growing & Engaging Your Subscribers, Fans, and FollowersBroadcast on 2/9/2012 11:00:00 AM
  More seminars on Community, Customer Engagement, Marketing Smarter, Marketing Strategy, Social Media
• Optimizing the Customer Journey: Strategy and Case StudyBroadcast on 2/7/2012 12:00:00 PM
  More seminars on Brand Management, Customer Experience, Digital Marketing, Interactive Marketing, Marketing Strategy, Online Marketing, Web Content
• B2B Social Media Power HourBroadcast on 2/2/2012 11:00:00 AM
  More seminars on Content, Customer Engagement, Humor, Marketing Strategy, Public Relations, Reputation Management, Social Media
• Website Translation: Conquering New Language Markets to Gain New SalesBroadcast on 1/31/2012 11:00:00 AM
  More seminars on Customer Experience, International Marketing, Sales, Web Content, Websites
• Dan Pink on How to Apply Motivation 3.0 to Drive Customer ActionBroadcast on 1/26/2012 11:00:00 AM
  More seminars on Career Management, Customer Behavior, Customer Engagement, Management, Marketing Smarter, Research
• Get into the Game: How B2B Marketers Can Engage Customers Through Social ApplicationsBroadcast on 1/25/2012 11:00:00 AM
  More seminars on B2B Marketing, Direct Marketing, Experiential Marketing, Gamification, Marketing Strategy, Social Media
• Adapt or Die: the Changing Behavior of Today's Connected CustomerBroadcast on 1/19/2012 11:00:00 AM
  More seminars on Customer Behavior, Customer Relationships, Marketing Strategy, Social Media
• MarketingProfs University: Killing Giants—Outmaneuvering Larger CompetitorsBroadcast on 1/12/2012 11:00:00 AM
  More seminars on Management, Marketing Challenges, Marketing Strategy, Small Business
• Reduce Barriers to the Sale and Make it Easy for Customers to BuyBroadcast on 12/15/2011 11:00:00 AM
  More seminars on Customer Behavior, Marketing Strategy, Sales, Voice of the Customer
• Make Your Next Tradeshow a Qualified SuccessBroadcast on 12/8/2011 11:00:00 AM
  More seminars on Customer Engagement, Lead Generation, Trade Shows/Events
• 10 Ways to Generate Leads Using Social MediaBroadcast on 12/1/2011 11:00:00 AM
  More seminars on B2B Marketing, Content Marketing, Lead Generation, Search Engine Marketing, Social Media
• MarketingProfs University: Presentations that Resonate With Me! How to Persuade Any AudienceBroadcast on 11/18/2011 11:00:00 AM
  More seminars on Branding, Content Marketing, Customer Experience, Public Speaking, Thought Leadership
• Video Marketing ROI: The Video Strategy FrameworkBroadcast on 11/15/2011 11:00:00 AM
  More seminars on Content, Marketing Strategy, ROI, Videos
• The Next Generation of Landing Pages: What's New, What's Hot, What's PerformingBroadcast on 11/10/2011 11:00:00 AM
  More seminars on Advertising, B2B Marketing, Landing Pages, Lead Generation, Measurement, Metrics, Online Marketing, PPC Campaigns, Social Media, Testing, Web Analytics, Website Design
• MarketingProfs University: How to Build and Maintain a Thriving Content EcosystemBroadcast on 11/3/2011 11:00:00 AM
  More seminars on Blogging, Content, Content Marketing, Web Content, Writing
• The Art of Sales Conversations: Winning Clients and Increasing RevenueBroadcast on 10/27/2011 11:00:00 AM
  More seminars on Customer Acquisition, Customer Relationships, Lead Nurturing, Relationship Marketing, Sales
• The Six Golden Rules of Location-Based MarketingBroadcast on 10/20/2011 11:00:00 AM
  More seminars on Customer Engagement, Local Marketing, Location-Based Marketing, Promotions, Social Media
• MarketingProfs University: Winning the Video RevolutionBroadcast on 10/13/2011 11:00:00 AM
  More seminars on Brand Awareness, Creativity, Customer Experience, Videos, Web Content
• Is Your Company Ready to Respond to a Social Media Crisis?Broadcast on 9/29/2011 11:00:00 AM
  More seminars on Brand Management, Corporate Communications, Customer Engagement, Marketing Strategy, Public Relations, Social Media
• The State of the Thank You EconomyBroadcast on 9/22/2011 11:00:00 AM
  More seminars on Customer Engagement, Customer Relationships, Marketing Inspiration, Marketing Smarter, Social Media, Thought Leadership

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All Marketing Topics Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10 Author Series: How to Be Bold with Your Social Business AgendaReleased on 1/27/2012 10:00:00 AM
  More Take 10 on Customer Engagement, Marketing Inspiration, Reputation Management, Social Media, Take 10 Author Series, User-Generated Content
• Take 10: How to Create a Lead Generation Form in MailChimpReleased on 1/13/2012 10:00:00 AM
  More Take 10 on Copywriting, Email Lists, Email Marketing, Lead Generation, Sales, Targeting
• Take 10: How to Write Vivid, Engaging CopyReleased on 1/6/2012 10:00:00 AM
  More Take 10 on Content, Creativity, Humor, Marketing Tips, Writing
• Take 10: How to Produce High-Quality Audio Recordings With AudacityReleased on 12/23/2011 10:00:00 AM
  More Take 10 on Marketing Tips, Podcasting, Videos
• Take 10: How to Create a Simple Lead Generation Form in Google DocsReleased on 12/16/2011 10:00:00 AM
  More Take 10 on Email Lists, Google, Lead Generation
• Take 10 Author Series: How Everything You Learned About Motivation Is Wrong—And How to Do It RightReleased on 12/9/2011 10:00:00 AM
  More Take 10 on Career Management, Marketing Inspiration, Marketing Tips
• Take 10: How to Generate Big Ideas in Small, Easy StepsReleased on 12/2/2011 10:00:00 AM
  More Take 10 on Collaboration, Creativity, Marketing Smarter
• Take 10 Author Series: Eight Commonly Misused Words and How to Use Them CorrectlyReleased on 11/25/2011 10:00:00 AM
  More Take 10 on Marketing Tips, Public Speaking, Writing
• Take 10: Five Proven Tactics for a Successful Fundraising CampaignReleased on 11/18/2011 10:00:00 AM
  More Take 10 on Content, Customer Engagement, Marketing Tips, Non Profits
• Take 10 Author Series: How to Enchant and Engage Your CustomersReleased on 11/11/2011 10:00:00 AM
  More Take 10 on Customer Engagement, Customer Relationships, Marketing Tips
• Take 10: Three Ways to Outsmart Your Biggest CompetitorsReleased on 11/4/2011 10:00:00 AM
  More Take 10 on Marketing Strategy, Marketing Tips, Small Business
• Take 10: How to Create Home Page Content That Engages VisitorsReleased on 10/28/2011 10:00:00 AM
  More Take 10 on Content, Customer Engagement, Marketing Tips, Online Marketing
• Take 10 Author Series: How to Inject Your Company's Voice Into ContentReleased on 10/21/2011 10:00:00 AM
  More Take 10 on Content, Customer Engagement, Digital Marketing, Marketing Strategy, Social Media
• Take 10: Six Quick Tips for Writing SEO-Friendly ContentReleased on 10/14/2011 10:00:00 AM
  More Take 10 on Copywriting, Keywords, SEO, Writing
• Take 10: How to Stop Multitasking and Become More ProductiveReleased on 10/7/2011 10:00:00 AM
  More Take 10 on Career Management, Creativity
• Take 10 Author Series: How to Fascinate People with 7 Key TriggersReleased on 9/30/2011 10:00:00 AM
  More Take 10 on Creativity, Marketing Smarter, Personal Branding
• Take 10 Author Series: How to Win Big with Content MarketingReleased on 9/23/2011 10:00:00 AM
  More Take 10 on Content, Content Marketing, Creativity, Marketing Smarter, ROI
• Take 10 Author Series: How to Present Ideas That Inspire ChangeReleased on 9/16/2011 10:00:00 AM
  More Take 10 on Content, Creativity, Customer Engagement, Marketing Tips, Public Speaking
• Take 10: How to Podcast Like a RockstarReleased on 9/9/2011 10:00:00 AM
  More Take 10 on Content Marketing, Customer Engagement, Marketing Inspiration, Podcasting, Social Media
• Take 10: How to Hook More Customers with Tasty LinkbaitReleased on 9/2/2011 10:00:00 AM
  More Take 10 on Content, Copywriting, Links, Marketing Tips, Social Media, Social Networking

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All Marketing Topics marketing downloads for the busy professional

• Marketing Automation Management: Basics and Best Practices
  Marketing automation can have a big impact on your sales and marketing efforts. Learn the ins and outs of marketing automation capabilities, how to make the best use of them, and resources for selecting the best system for you with MarketingProfs' Marketing Automation Management: Basics and Best Practices guide.
  More tools on Case Studies, Collaboration, CRM, Lead Generation, Market Research, Marketing Tips, Sales
• Content Machine: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks
  MarketingProfs' 30-page How-To Guide, CONTENT MACHINE: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks, provides a week-by-week agenda for launching your content marketing program using a strategic, systematic process.
  More tools on Community, Content, Content Marketing, Marketing Strategy, Marketing Tips, SEO, Social Media, Social Networking
• A Quick Guide to YouTube & Creating Your Own YouTube Channel
  YouTube is an easy-to-use and inexpensive media platform with a gigantic reach. Learn how you can use YouTube to create awareness for your brand and connect with interested views with "A Quick Guide to YouTube & Creating Your Own YouTube Channel".
  More tools on Customer Engagement, Demographics, Marketing Tips, Social Media, Videos, YouTube
• Influencer Marketing Success Stories
  Influencer Marketing Success Stories features 13 companies that have leveraged the influence of outspoken opinion-makers and ordinary online reviewers to achieve their marketing objectives. With examples including Forbes Digital and Virgin America, this new Case Study Collection will show you how use influencer to boost brand awareness, introduce new products, increase sales, and more.
  More tools on Brand Awareness, Case Studies, Customer Engagement, Customer Evangelists, Customer Relationships, Marketing Smarter, Sales, Word of Mouth
• Research Spotlight: Twitter
  A successful Twitter program requires extensive research on whether your audience is there, what everyone is interested in, and what they're doing. Lucky for you, MarketingProfs has done the work for Research Spotlight: Twitter. Download it now to access close to 70 pages of Twitter research from 30 unique sources.
  More tools on Brand Loyalty, Customer Behavior, Demographics, Research Summaries, Segmented Research Data, Social Networking, Twitter
• Social Media Integration Success Stories
  Twitter. Facebook. LinkedIn. While these social media tools are all effective on their own, they work best when part of other marketing programs. See how 10 companies have maximized results by integrating social media into traditional marketing efforts.
  More tools on Case Studies, Community, Customer Engagement, Customer Loyalty, Email Marketing, Referrals, Segmentation, Social Media, Videos
• Research Spotlight: Facebook
  Research Spotlight: Facebook helps you focus on the most popular social network today. Get the research insights you need to create successful Facebook campaigns. Learn who's on Facebook, what they're doing, and how best to reach them.
  More tools on Community, Customer Behavior, Facebook, Segmentation, Smart Phones, Social Networking
• Slowpoke's Guide to Digital Marketing
  Feel like the digital marketing race began without you? Don't worry—you can still catch up to the social media superstars. The Slowpoke's Guide to Digital Marketing puts rocket fuel in your engine to propel your digital marketing campaigns.
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• Website Conversion Success Stories
  Many marketers spend too much time and money trying to get people to visit their sites, and not enough boosting the number of sales from the people already visiting. See how 11 companies, including Jelly Belly Candy Company and Kinaxis, are transforming their landing pages, and get great ideas for optimizing your own site to increase sales.
  More tools on Case Studies, Customer Engagement, E-Commerce, Search Engine Marketing, Website Design, Websites
• LinkedIn Success Stories
  LinkedIn is used by 55 million professionals as a place to network, trade advice, and demonstrate business expertise. See how 11 companies, including PR firms, advertising agencies, and software companies, are using LinkedIn to show expertise, generate leads, and conduct research.
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• Mobile Marketing Success Stories
  Mobile marketing campaigns can be inexpensive, easy to execute, and very profitable. See how 8 B2B and 11 B2C companies are using SMS, mobile websites, mobile ads, Smartphone applications, and Bluetooth marketing to achieve huge results.
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• Facebook Success Stories
  When it comes to social networking sites, Facebook boasts the most loyal visitors on the Web. So it's easy to see why successful brands are embracing it as a platform to connect with customers. Facebook Success Stories gives you the real scoop on how 21 companies, including Adobe and Dunkin' Donuts, are pushing the social media marketing envelope using Facebook's tools and apps.
  More tools on Advertising, Brand Awareness, Branding, Community, Creativity, Customer Engagement, Facebook, Social Media, Social Networking
• A Step-by-Step Guide to a Social Media Program: Everything you need to know about establishing your strategy, policy and team
  The adage “think before you speak” has now become “think before you write.” In this age of instant messaging, businesses need to wield their online words thoughtfully. Check out MarketingProfs “A Step-by-Step Guide to a Successful Social Media Program” to learn how to create your social media strategy, policy and team.
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• Social Media ROI Success Stories
  Learn how social media is changing the way we market to consumers and businesses, and how 11 companies are measuring and monitoring the success of their social media campaigns.
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• Customer-Centric Innovation: How Companies Engage Customers in Product Development and Radical Innovation
  Engaging your customers can help increase satisfaction, loyalty, and brand awareness. This research report will help you understand the role of customers in product development.
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• Email Success Stories: How 11 companies are pushing the (electronic) envelope
  Propel your email marketing efforts beyond the subject line. Read Email Success Stories: How 11 companies are pushing the (electronic) envelope to learn how to convert your emails into money-making machines.
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• B2B Marketing in 2009: Trends in Strategies and Spending
  Get the truth about B2B marketing in a tough economy from people who know the business best—B2B marketers themselves. Our special report, B2B Marketing in 2009, provides the most current research on trends in strategies and spending, and how they affect your business.
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• Twitter Success Stories: How 11 Companies are Achieving Their Marketing Objectives—140 Characters at a Time
  Twitter’s brief tweets let you communicate with friends and family. But did you know that those 140 characters can also build your business? Read Twitter Success Stories: How 11 companies are achieving their marketing objectives, 140 characters at a time.
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• The Obama Playbook: How Digital Marketing and Social Media Won the Election
  Want to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.
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• Add Social Media to Your Mix - listen to the podcast
  MP3 recording
  More tools on Blogging, Positioning, RSS, Social Media, Social Networking, Twitter

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