Marketing Resources: Ad Copy

• What's Wrong With This Picture? The Stauer Chronographby Barry Densa
  We've all seen them—those disastrous ads that make us cringe as marketers. Here is a detailed critique of one ad—gone terribly wrong—that'll help you avoid a host of pitfalls in your ad copy.
  More articles on Ad Copy, Advertising, Taglines, Testing, Websites
• Seven Reasons Why Leading With Price Will Kill Your Advertising, Your Branded Offers—and Your Companyby Dan Hill
  Leading with price in your messaging suggests your brand has nothing else to say or show for itself. And that's not good for a host of reasons.
  More articles on Ad Copy, Advertising, Brand Equity, Brand Loyalty, Customer Behavior, Pricing
• Six Smart Tactics for Dealing With the Economic Downturnby Michael Barr
  This is no time for business as usual. To keep the customer and win the sale, a marketer has to outsmart the competition. But how do you motivate your customers to spend their marginal purchasing dollars on your product instead ...
  More articles on Ad Copy, Advertising, Channel Marketing, Customer Engagement, Customer Retention, Marketing Tips, Recession, Targeting
• Use Search Queries to Save Money and Increase Conversionsby Craig Danuloff
  Search queries, the exact word or phrases a person types, are a vital clue into the objectives of the searcher and how valuable that person is to your business. Is each searcher relevant to you? Are all the search queries equally ...
  More articles on Ad Copy, Google, Keywords, PPC Campaigns, Search Engine Marketing
• Endurance Training: Five Brand-Building Exercisesby Kimberly Smith
  When the slow season strikes, devote some energy to pumping up your brand. These five exercises will show you where to start to best position yourself for the inevitable upturn.
  More articles on Ad Copy, Branding, Customer Relationships, Marketing Tips, Thought Leadership, Twitter
• Most Super Bowl Ads Aimed at Males; Most Money Spent by Femalesby Gerry Myers
  A few basic thoughts advertisers should consider for the 2010 Super Bowl: • Who watches the Super Bowl? Approximately 100 million viewers, with more than 40 percent of them women. • Who spends the most money as a consumer? Women spend approximately ...
  More articles on Ad Copy, Advertising, Targeting, Women
• Code Blue: A First Aid Kit to Revive a Failing PPC Campaignby William Leake
  Perhaps your spending has spiraled out of control and your conversions haven't budged. Or, like many of us, maybe your performance is fine but your budgets have been slashed, forcing you to produce the same results with less spend. Before you ...
  More articles on Ad Copy, Landing Pages, PPC Campaigns
• Make Your Marketing Budget Work - Halve Itby Martin Lindstrom
  What's the trick to starting afresh? Be prepared to seriously start over and establish strategies to keep your brand from falling into that rut to nowhere. Here are some ideas to kick-start your new approach.
  More articles on Ad Copy, Advertising, Creativity, Direct Marketing, Marketing Budgets
• Present the Unexpected but Stay on Purpose: Lessons From The Apprenticeby Kathy Parsanko
  If you saw the last episode of The Apprentice, you know that two teams of celebrity contestants were asked to create a campaign to help launch a new product, Dial Yogurt Body Wash. The task was to come up with ...
  More articles on Ad Copy, Advertising, Branding
• Unreal Marketing: Violating the Axioms of Authenticityby James H. Gilmore, B. Joseph Pine II
  As a marketing professional, do you proclaim your offerings to be real or authentic? If so, you may find your customers calling them (and you) fake. So stop it: Don't just say you're real; be real.
  More articles on Ad Copy, Advertising
• MarketingProfs 'Classic Truths': Sex! Why Getting Your Attention Isn't Always Enoughby Debbie MacInnis
  Lots of companies create interesting and attention-getting ads with the brand name or major takeaway buried somewhere therein. So what happens? Consumers remember the great ad. But for the life of them, they have no idea what it was for... ...
  More articles on Ad Copy, Advertising, Customer Behavior, Web Copy
• What Is Advertising's Most Important Word?by Jerry Bader
  What is advertising's most important word? The simple, innocuous word "like": a nondescript word that carries with it all the conceptualization power you need to create a business identity, to form a brand personality, and to position your product or ...
  More articles on Ad Copy, Advertising, Copywriting
• Breaking News: Advertising Is Dead!by Barry Densa
  Advertising is dead. Consumers have been over-advertised to and over-sold. So what's a marketer to do?
  More articles on Ad Copy, Advertising, Copywriting
• Marketing to Women—We've Come a Long Way Baby... (Maybe)by Marti Barletta
  Savvy companies like Dove, Ponds, and Nike know that women are empowered, and those companies have shown us how powerful the images and stories of real women are. What's next on the Marketing to Women horizon?
  More articles on Ad Copy, Advertising, Women
• Have We Lost the Ability to Write Comprehensible Copy?by Michael Antman
  Everyone has heard the common complaint that America is becoming less literate, but the onus for this alleged circumstance is nearly always placed on the reader (or, rather, non-reader) instead of where it often belongs: the writer. Many professional writers seem ...
  More articles on Ad Copy, Advertising, Writing
• Truth Is the New Lieby Mark Shipley
  In the old days, marketers could use hype and exaggeration to get noticed and people would simply accept it. Not anymore. Today, if you want consumers to pay attention, you had better be truthful. And if you want them to ...
  More articles on Ad Copy, Advertising, Brand Awareness, Brand Positioning
• The Demystification of Idea Generationby Mike Heronime
  Numerous people have studied the process that creative people go through to develop their ideas. Most of these students of creativity agree that ideas come from a subconscious process that takes two relatively unassociated thoughts and combines them together to ...
  More articles on Ad Copy, Advertising, Marketing Inspiration, Writing
• Why a Killer Videogame Is the U.S. Army's Best Recruitment Toolby David Verklin
  Before it was released on July 4, 2002, many expected the $7.3 million game would join the ranks of the $436 hammer and $640 toilet seat as a study of excess. Few predicted "America's Army" would become the artillery's most ...
  More articles on Ad Copy, Interactive Marketing, Taglines
• The Five (Wrongheaded) Complaints Against Advertisingby Jerry Kirkpatrick
  The complaints against advertising are seemingly endless, limited only by the creativity of its critics. But advertising is fundamentally benevolent, the author says. Advertising is a communication technique that attempts to influence the behavior of others—no more nor less so ...
  More articles on Ad Copy, Advertising, Branding
• The (Shiny and New) Way to a Woman's Heartby Marti Barletta
  Mother's Day is almost here, a day filled with fresh flowers, delicious dark chocolates, fancy fragrances, and gem-filled jewelry. But is that really the way to a woman's heart? What'll really make her swoon is sleek, metal, shiny, and fast. ...
  More articles on Ad Copy, High-Tech Marketing, Targeting, Women

See all 44 marketing articles related to Ad Copy

• The Five Rules of Great Radio: Rule 2 [Video]by Brent Walker
  Quick! Recite the first five billboards you saw on your drive to work this morning. You don't remember, right? OK, how about the first three headlines you saw on your ...
  More articles on Ad Copy, Advertising, Marketing Smarter, Television
• Facebook Nabs Nearly One-Third of Display Ad Market
  Nearly 1.1 trillion display ad impressions were delivered to US Internet users in the first quarter of 2011; among them, Facebook accounted for 346 billion—31.2% of the total display market—nearly ...
  More articles on Ad Copy, Facebook, Research Summaries
• Google's News: Hope for Online Advertising
  Google's announcement of its third-quarter results sounded a welcome note of hope for everyone in this recession—and for online marketers in particular.
  More articles on Ad Copy, Advertising, Google, Online Marketing, PPC Campaigns, Recession
• Know What Happens When You Don't Advertise? Google Knows.
  It's safe to say the first batch of post-dot-com-bubble brands have come into their own. Brands like Google, eBay, and Amazon. The one thing that sets them apart? They became ...
  More articles on Ad Copy, Advertising, Brand Awareness, Google, Television
• Marketing Addictionary: 'Badvocate'
  Badvocate: (noun): People who passionately criticize or detract from companies, brands, or products.
  More articles on Ad Copy, Creativity, Customer Behavior, Customer Experience, Customer Relationships, Customer Satisfaction, Writing
• Look for the Silver Lining
  A recent television spot for a major insurance company—set to the wistful tinkling of a piano—opens with evocative images from the Great Depression. "1931 was not exactly a great year ...
  More articles on Ad Copy, Marketing Smarter, Recession
• Bandage, Please
  All marketers have the same goal for their paid search campaigns: increase conversions while keeping costs down. So when the opposite occurs and a marketer finds him or herself spending ...
  More articles on Ad Copy, Keywords, Landing Pages, Lead Generation, Search Engine Marketing, SEO
• Some Extremely Bad Words
  In a post at Entrepreneur.com, Susan Gunelius identifies ten words marketers should avoid in the coming year. "I think her list will surprise you," says Drew McLellan at his Marketing ...
  More articles on Ad Copy, Copywriting, Small Business, Writing
• You Want to Cut What??
  It’s no secret that when the economy goes south, the first cuts companies often make are from marketing. That could mean "bye-bye search budget" if you don’t take steps now ...
  More articles on Ad Copy, Copywriting, Economic Crisis, Search Engine Marketing, Web Analytics, Website Design
• The Angel in Red Speaks to Us
  According to Drew McLellan, there exist only a few rules for outdoor advertising—for instance, use provocative visuals and less than seven words. But in a blog post, he recalls a ...
  More articles on Ad Copy, Marketing Inspiration, Marketing Tips
• Whoa! You're Scaring Me.
  Careful how you say that! When introducing a new product whose usage may involve a slight risk, research is showing that a positive message is paramount. Many new products carry ...
  More articles on Ad Copy, Copywriting, Customer Behavior, Market Research

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Ad Copy online seminar broadcasts from the best minds in marketing

• How to Create Advertising Campaigns that Make Men Do What You WantBroadcast on 5/28/2009 11:00:00 AM
  More seminars on Ad Copy, Advertising, Branding, Copywriting, Direct Marketing, Positioning, Print Collateral, Social Media

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