• Measuring What's Meaningful in Social Media by Mack Collier
  How do you measure the effectiveness of your social media efforts? Many companies are not properly tracking the right metrics. Or they are tracking the right metrics but aren't applying those metrics to their full effect. Here's a look at ...
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• Trust Agents: The New Digital Natives by Chris Brogan, Julien Smith
  What are so-called Trust Agents? Trust Agents have established themselves as non-sales-oriented, non-high-pressure marketers. They are digital natives using the Web to be genuine and to humanize their business. They're interested in people (like prospective customers, employees, and colleagues), and ...
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• How To Generate Blogger Buzz: Eight Proven Tips by Kimberly Smith
  For those accustomed to traditional PR, the blogosphere seems an entirely different beast—but one that has the potential to turn your message into a viral sensation. The following eight tips will help you capture the right kind of attention from ...
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• Why All the Talk About Dog Food? by Aaron Strout
  Have you ever heard the expression "eat your own dog food"? It's a concept that essentially means that one is "walking the talk," or leading by example. Many companies have talked about being "customer-focused," but how many really are? Unfortunately, ...
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• Why You Are Unpopular Online: Six Ways to Doom Your Community-Building Efforts by Mack Collier
  Companies are increasingly looking to create vibrant and healthy online communities for their businesses. But many companies are seeing their efforts fail or produce flat results. Here are six reasons why many online communities never materialize, and what you can ...
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• Four Reasons Why You Should Be Obsessed With Your Blog's Traffic by Mack Collier
  When a company launches a blog, it wants to know all it can about the traffic coming to the site, particularly the amount of traffic. But is traffic volume the best way to measure the performance of your blog? Here ...
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• Honest to Blog: 5 Tips For Developing a Corporate Blogging Policy by Kimberly Smith
  The key to a corporate blog's success lies in a company's ability to earn the trust of its readers, and a well thought out blogging policy can provide the necessary foundation. Here are some of the factors any organization should ...
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• Seven Steps to a Successful Marketing Blog by Connie Reece
  How do you start from scratch yet create a top-ranked marketing blog in less than a year? If the author had anything close to a foolproof formula, she'd be making an infomercial right now rather than writing this article. Nevertheless, here ...
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• Blogging Baby Steps: How to Join the Conversation Without Starting Your Own by TJ McCue
  There is a healthy respect and fear-factor surrounding the blogosphere, een for those of us with some background in online community building. So let's start with some baby steps. Step one: Listen first, and then join the conversation.
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• Eight Easy Ways to Grow Your Blog by Mack Collier
  The social media landscape over the last year or so has changed dramatically. Companies that were once skeptical about tools such as blogs are now blogging or considering starting one. Unfortunately, many companies that do so still have little idea ...
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• The Dark Side of Blogging: Warnings From Leading Bloggers by Michael Stelzner
  Many businesses and individuals have leaped blindly into the blog pool. Countless bloggers have found the water a bit too chilly and have abandoned blogging altogether. Still others are barely keeping their heads above water as they grapple with the ...
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• Eight Ideas for Revitalizing Your Company Blog by Mack Collier
  After hearing all the buzz about blogs and how popular they are becoming, your company decided to dive into the blogging waters. But that was months ago, and even though you've posted a few times, your blog has gotten little ...
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• Brand Marketers, Meet Social Networks: Building Communities Without Jeopardizing Your Brand by Joe Lichtenberg
  Consumer-generated reviews. Blogging. MySpace. Viral marketing. There's no doubt about it, Web 2.0 is booming. And it's putting the power of the Web into the hands of individuals. At the same time, this shift in power is wreaking havoc with ...
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• The 12 Tenets of Social Media Marketing (and Why You Need to Learn Them) by BL Ochman
  The delicate relationship between management and marketing is a dance roughly akin to that between fox and hen, but with far less goodwill. To management, you're only as good as your last campaign. So let's look at the 12 tenets of ...
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• Seven Lessons From a Blogging Year by Ann Handley
  Chief Content Officer Ann Handley takes a look back at the blogging year that was for the MarketingProfs Daily Fix blog—and the lessons learned from launching a group blog for marketers. If you're thinking of starting your own blog, or if ...
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• Ten Steps to Starting a Company Blog by Mack Collier
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• Ten Steps to Starting a Company Blog by Mack Collier
  Blogs are continuing to grow in popularity, and they are no longer merely a way for angst-ridden teenagers to express themselves. Today, progressive companies are communicating with bloggers in their industries—and even creating their own blogs as marketing communications tools. ...
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• What's Your Google Identity? by William Arruda
  To be successful today, you must have a clear and compelling online identity. People are googling you and making decisions about you from what Google reveals. Whether you are an employee looking to advance in your company, a professional seeking your ...
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• How to Create a Successful Business Blog: 9 Steps to Implementing by Bill Comcowich
  This second article in a series focuses on implementing a successful business blog. It dissects the steps of selecting development tools, working out a content plan for launch, making a debut, developing a style and personality, handling responses, monitoring consumer ...
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• Beware the Stealth Interview by BL Ochman
  Thanks to the time constraints and laziness of both traditional journalists and bloggers, you may be quoted in a story (sometimes at length), without having been interviewed—the victim of a stealth interview. There was a big brouhaha when something similar ...
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See all 26 marketing articles related to Blog Comments

• Talk to the Hand
  If you blog, you've certainly encountered your share of bizarre, offensive or spammy comments. It comes with the territory. Each of us has our own standard, and you've probably developed ...
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• Three Tips for Improving Your Business Blog
  Business blogging can do wonders for your bottom line. It can bring in more Web traffic, give you more exposure, allow you to tailor your company's message, and give you ...
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• Tell 'Em What You Think
  "One of the best ways to grow your blog, is to leave it," says Mack Collier in a recent post at The Viral Garden. "What I mean by this is, ...
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• Brainstorm Like a Rainmaker
  Brainstorming a steady stream of ideas for your blog can be a challenge—especially when you're short on time and have already covered obvious topics. If you're facing writer's block, Michael ...
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• I Was Merely Acting!
  Set the scene: An attractive blonde Australian sits on the edge of her bed in an all-white bedroom and awkwardly begins a homemade video produced for YouTube. After a few ...
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• Know Where to Find Some Progressive Metrics?
  In a post at the Marketing Interactions blog, Ardath Albee discusses an ongoing debate between "Hard" and "Soft" marketing proponents on the best way to measure ROI.  ...
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• The Right Way to Join the Fray
  In a post at the MarketingProfs Daily Fix blog, Mack Collier tells the story of Alison Heath, the director of marketing for a small company that received favorable coverage from ...
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• Just Say No to Comment Spam
  If you read blogs on a regular basis, you've seen comment spam. There are the obvious offenders (those people, for instance, who work their way around the blogosphere leaving generic ...
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Blog Comments case studies, deconstructing real life examples and illustrating lessons learned

• How a Marketing Consultant Significantly Increased His Client Base via Social Mediaby L&G Business Solutions
  Marketing executive and consultant Lewis Green wanted to re-establish his company in January 2004 after moving across the country. With no professional network in place, he figured the best way to promote his business would be a blog. His first attempt failed. But not his second.
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• How One Provocative Post on a Hewlett-Packard Blog Spread Worldwideby Hewlett-Packard
  The majority of Technorati's Top 100—many of which have teams of writers—feature new posts as often as a dozen times a day. Can a corporate blog with a single writer build a large international audience without multiple daily postings?
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Blog Comments online seminar broadcasts from the best minds in marketing

• Next Steps with Your Blog: Building Excitement, Readership and CommunityAttendee rating:  - 3/27/2009
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• Not Blogging Yet? What Marketers Need to Know to Get StartedAttendee rating:  - 3/26/2009
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• Inside Secrets for Using Blogs Effectively in Your Marketing MixAttendee rating:  - 6/14/2007
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• WHAT WORKS SERIES: QuickBooks Makes Blogs Part of the Marketing MixAttendee rating:  - 1/26/2006
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Blog Comments marketing downloads for the busy professional

• Blog Marketing Guide
  From establishing your company as an expert to providing a forum for testing new products, and much more, blogs can be useful, cheap and effective. Want to give it a go? This 65-page Bible of Blogging will get you started.
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• Blogging Summit 2005 - MP3 Recording
  Blogging Summit 2005 - MP3 Recording
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• Blogging Summit 2005 - Transcript
  Blogging Summit 2005 - Transcript
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