• Take off Your Twitter Goggles: Why Marketers Still Need a Blogging Strategy by Clay McDaniel
  Twitter may be the all the rage, but it's not yet time to pull the plug on your corporate blog and stop monitoring all the blogs where people talk about your brand. The emergence of Twitter as a hyper-popular social-media ...
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• Four Reasons Why You Should Be Obsessed With Your Blog's Traffic by Mack Collier
  When a company launches a blog, it wants to know all it can about the traffic coming to the site, particularly the amount of traffic. But is traffic volume the best way to measure the performance of your blog? Here ...
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• Open Letter to the Would-Be CEO Blogger by Todd Defren
  Dear CEO: Welcome to the blogoshere! So, umm, how do you really start? How do you get started blogging, and do it well? Let's avoid the technical requirements. (You've got people who can figure that stuff out!) Instead, let's focus ...
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• How to Launch an Effective Blogger-Outreach Program in One Day by Mack Collier
  Too many organizations have made bad impressions on bloggers by trying to reach them on their terms, instead of the bloggers'. But the process of engaging bloggers can be surprisingly easy. Follow these steps to launch a simple but effective blogger ...
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• Five Key Considerations Before Launching a Company Blog by Carrie Shearer
  Consider this: Every business, company, and organization is made of a unique group of people functioning in a unique culture. Accordingly, every organization considering a blog must address its own unique set of circumstances before it can determine whether a ...
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• Eight Ways Your Company Can Benefit From Blogging by Mack Collier
  Blogging takes advances in marketing one step further by allowing businesses to initiate conversations with their audience. Gaining a better understanding of your customers allows you to more effectively and efficiently market to them. This, of course, lowers your marketing ...
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• How to Measure the Effectiveness of Your Company Blog by Mack Collier
  One of the biggest hurdles that many companies face in adopting a blogging strategy is that they aren't sure how to quantify the results of their efforts. But as blogging has evolved, and it has become much easier to accurately ...
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• 10 Steps to Building a Better Blogger-Relations Program by Brian Solis
  The best communications strategies will envelop not only authorities in new and traditional media, but also those voices in the "Magic Middle," who help carry information and discussions among your customers directly. Here's the foundation that will help you and ...
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• Seven Steps to a Successful Marketing Blog by Connie Reece
  How do you start from scratch yet create a top-ranked marketing blog in less than a year? If the author had anything close to a foolproof formula, she'd be making an infomercial right now rather than writing this article. Nevertheless, here ...
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• Seven Ways to Monitor Blog Conversations by TJ McCue
  Do you know what your customers are saying about you? If not, you (and your brand!) are at a distinct disadvantage. Take the opportunity to participate in the blogosphere -- even if only on a small scale -- and you'll help ...
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• The Dark Side of Blogging: Warnings From Leading Bloggers by Michael Stelzner
  Many businesses and individuals have leaped blindly into the blog pool. Countless bloggers have found the water a bit too chilly and have abandoned blogging altogether. Still others are barely keeping their heads above water as they grapple with the ...
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• Ten Steps to Starting a Company Blog by Mack Collier
  Blogs are continuing to grow in popularity, and they are no longer merely a way for angst-ridden teenagers to express themselves. Today, progressive companies are communicating with bloggers in their industries—and even creating their own blogs as marketing communications tools. ...
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• How to Make the Online Community Your Marketing Partner by Mack Collier
  Marketers have a choice: You can continue using the same marketing methods you have always used to reach your customers, or you can try something revolutionary. You can join them. You can stop trying to guess what your customers are ...
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• How to Create a Successful Business Blog: 9 Steps to Implementing by Bill Comcowich
  This second article in a series focuses on implementing a successful business blog. It dissects the steps of selecting development tools, working out a content plan for launch, making a debut, developing a style and personality, handling responses, monitoring consumer ...
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• How to Create a Successful Business Blog: 8 Planning Tips (Part 1 of 2) by Bill Comcowich
  Who doesn't have a business blog these days? Maybe you? Fret no more. Here are the necessary steps to planning and implementing a corporate blog. This first article examines the key decisions on subject, mission, audience targeting, market survey, blogger selection, ...
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• Listen Up: Your Customers Are Talking About You Online (Part 2 of 2) by Wil Reynolds
  Last week, the author hopefully opened your eyes to the importance of staying on top of reviews and posts about your products and services—as well as those about your competition. Here's how to use that information at various levels of ...
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• Listen Up: Your Customers Are Talking About You Online (Part 1) by Wil Reynolds
  Surprise, you no longer own 100% your brand online! Approximately 26% of adult users of the Internet (about 33 million people) in the US have rated a product, service or person using an online rating system. Are you one of ...
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• A Business Case for Blogging: Thought Leaders on Marketing Blogs (Part 2 of 2) by Stephan Spencer
  As corporations catch on to the potential of adding a blog to their company's marketing arsenal, our MarketingProfs Thought Leaders Summit tapped into some of the best minds in the blogosphere for advice. In a 90-minute session, we called on ...
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• Exploring Blogs for Brand Insights by Matthew Syrett
  Existing brand health measures rely almost exclusively on survey data to gather their findings. While surveys are insightful, they are also prone to collection errors through inaccurate recall and distorted response by surveyed consumers. Marketers can do better by creating ...
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• 10 Rules for Corporate Blogs and Wikis by Nick Wreden
  Here are 10 rules for using blogs and wikis to achieve your branding goals in this emerging area.
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• Social Media Users Profiled
  Marketers continue to grapple with effectively allocating media in a changing consumer-controlled marketplace in which social media is a growing force. But who are these consumers using social media, what ...
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• Brainstorm Like a Rainmaker
  Brainstorming a steady stream of ideas for your blog can be a challenge—especially when you're short on time and have already covered obvious topics. If you're facing writer's block, Michael ...
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• I'm the CEO, Dammit. Read My Blog!
  If you're a hard-charging CEO with lots of vision and business acumen, you've undoubtedly wondered if you should blog. Before you take the plunge, though, Todd Defren has some advice: ...
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• Fight Fire With ... Rohit's Five-Step Action Plan
  It's mid-afternoon and you learn—a little too late—that a blog post badmouthing your company has just gone viral. Rohit Bhargava offers a five-step plan for dousing the flames of these ...
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• Stoking the Dragon Fire
  Nine months after launching the HDX Dragon, Hewlitt-Packard faced a quandary: Sales of the feature-packed laptop were underwhelming. The company took action by partnering with Buzz Corps to create a ...
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Blog Monitoring case studies, deconstructing real life examples and illustrating lessons learned

• How a New Mom and Pop Pet Food Retailer Used Social Media to Achieve $2.5 Million in Sales in Under Two Yearsby K9 Cuisine
  CASE STUDY: K9 Cuisine helped fill a void created by the pet-food crisis of 2007. Since then, its annual sales have reached $2.5 million, and it expects to double that in the next 8-10 months. How? With the help of social media.
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Blog Monitoring online seminar broadcasts from the best minds in marketing

• Next Steps with Your Blog: Building Excitement, Readership and CommunityAttendee rating:  - 3/27/2009
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• Inside Secrets for Using Blogs Effectively in Your Marketing MixAttendee rating:  - 6/14/2007
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• WHAT WORKS SERIES: QuickBooks Makes Blogs Part of the Marketing MixAttendee rating:  - 1/26/2006
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Blog Monitoring marketing downloads for the busy professional

• Blog Marketing Guide
  From establishing your company as an expert to providing a forum for testing new products, and much more, blogs can be useful, cheap and effective. Want to give it a go? This 65-page Bible of Blogging will get you started.
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• Blogging Summit 2005 - MP3 Recording
  Blogging Summit 2005 - MP3 Recording
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• Blogging Summit 2005 - Transcript
  Blogging Summit 2005 - Transcript
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