• Take off Your Twitter Goggles: Why Marketers Still Need a Blogging Strategy by Clay McDaniel
  Twitter may be the all the rage, but it's not yet time to pull the plug on your corporate blog and stop monitoring all the blogs where people talk about your brand. The emergence of Twitter as a hyper-popular social-media ...
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• Four Lessons for Fostering Employee Brand Ambassadors by Elaine Fogel
  Marketers spend gazillions on branding. But what is often missing is a focus on the people who carry the brand around every day: The front line folks who answer phones, sales reps who follow leads, the custodians.... Every word they ...
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• How Social Media Is Changing the 4Ps of Marketing: Stories From Real Companies by Mack Collier
  Increasingly, companies are beginning to reach out to their customers to help them with their marketing efforts; in some cases, companies are actually turning some marketing functions over to their customers entirely. Here is how companies have successfully turned at ...
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• How Social Media Is Changing the 4Ps of Marketing: Stories from Real Companies by Mack Collier
  Anyone who has taken Marketing 101 knows the 4 Ps of Marketing: Product, Price, Place and Promotion. But what you may not know is that some companies - including these four - are turning these Ps over completely to customers. ...
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• How Nike Women's Marathon Wins the Gold in Marketing to Women by Marti Barletta
  This past weekend, Nike hosted its 4th annual Women's Marathon in San Francisco... and, friends, this is no ordinary marathon. Yes, it's still 26.2 miles of courage and pain, but this course is also full of female-friendly delights and surprises. Specifically ...
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• The CFO as Brand Ambassador? It's Possible, and Here's How by Stuart Itkin
  Kronos had an obvious identity problem that clearly impacted its sales performance, so getting support from the executive suite for a branding initiative should have been a slam-dunk. Except not quite. While everyone agreed there was a brand problem, the ...
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• A Mickey Mouse Approach to Customer Service by Paige Booth
  What does Mickey Mouse have to do with higher education? Several administrators from St. Edward's University found themselves pondering that unusual question several years ago as they filed into a classroom at the Disney Institute. They came to Orlando, with a ...
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• Ten Steps to Creating a Brand Ambassador Program by Mack Collier
  Brand ambassadors are similar to brand evangelists in that they also have a vested interest in seeing their favorite brand succeed. It's not so much that they attempt to influence other customers to buy a product, but that they share ...
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• Engaging Millennials - How to Win Their Brand Loyalty by Elaine Fogel
  They're born between 1979 and 2001—the kids of Baby Boomers and the nation's most racially and ethnically diverse generation. They have strong opinions on which brands they'll buy and for which employers they'll work. They're going to have a huge ...
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• Delivering Frontline 'Wow': Three Must-Haves for Every Employee by Jill Griffin
  Whether serving customers face-to-face or via email, the Web, phone, fax, instant messaging, self-service (or some combination thereof), a firm's reputation for world-class customer care is built one customer and one contact at a time. Frontline employees in operations, sales, ...
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• Five Real-World Ways Businesses Are Marketing to Their Communities by Mack Collier
  It's every company's dream, having a community of customers that are so devoted to your company, that they will market and evangelize you to other members of their community. Customers that feel a sense of ownership in your company, and ...
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• Wired for Winning Loyalty by Jill Griffin
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• How to Manage and Measure the Word of Mouth Revolution by Justin Kirby
  Every marketer has by now heard the terms viral, buzz and word of mouth. Some will even have noted terms such as brand advocacy, advergames, blog marketing, influencer panels and consumer empowerment seeping into the industry's vocabulary. Collectively, the latest shift ...
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• From Mayhem to Marketing: Why Word-of-Mouth Should Be Back on Your Agenda by Joel Cere
  Consumer–to-consumer recommendations carry a higher trust factor than virtually all other forms of advertising, including TV, radio and print. This isn't exactly news to many long-established businesses. In fact, one of them always understood the value of consumer recommendations; its ...
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• How NOT to Launch a New Product by joan Schneider
  Successfully launching new products gets tougher every year. In the past decade, the number of new consumer products hitting the shelves has skyrocketed by 59 percent, making it much more difficult for new products to win consumer attention. If you've ...
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• Brands, Millennials and Universities by Joseph Benson
  How well do you understand the "customers" of your university, and what do you know of their lifestyles and buying behaviors?
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• Who Owns Your Brand? by Kristine Kirby Webster
  ive customers ownership in your brand. It's the key to building a lasting and profitable relationship, right? The problem is, many brands don’t do this.
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• Does Your Brand “Walk the walk”? by Kristine Kirby Webster
  mployees are your first-line brand ambassadors. Think Wal-Mart and its “associates,” Disney and the “cast members."
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