Brand Awareness: How-to articles covering the latest marketing tactics, tips, and strategies.

• Wherefore Art Thou, J. Peterman? The Quest for Social EngagementDilip Venkatachari
  J. Peterman is a brand with far more personality than most. However, somehow, it got lost along the winding road to the social Web, and it's a tragedy that's costing ...
  Brand Awareness, Brand Management, Brand Positioning, Branding, Content, Content Marketing, Copywriting, Creativity, Customer Retention, Facebook
• Mobile Innovation (Part 2): Innovating Brand Engagement Through MobileChristina "CK" Kerley
  The battle for attention—and, in turn, engagement—has escalated into an all-out war by marketers... and their target audiences are its victims. This article explores how to innovate brand engagement via ...
  Brand Awareness, Brand Loyalty, Content, Content Marketing, Customer Behavior, Customer Engagement, Digital Marketing, Digital Theory, Marketing Strategy, Mobile Marketing
• 8 Do's and 5 Don'ts of Instagram for Building Your BrandAdrienne Erin
  Though some forward-thinking businesses are already using Instagram, chances are you aren't yet, and neither are your competitors. With its universal appeal, however, Instagram is not a medium marketers should ...
  Brand Awareness, Branding, Content, Content Marketing, Creativity, Customer Relationships, Instagram, Local Marketing, Location-Based Marketing, Marketing Strategy
• How to Get More Facebook Shares [Infographic]Verónica Maria Jarski
  Facebook marketing expert Mari Smith offers 14 tips to boost your content's visibility and viral sharing on Facebook—all in this infographic by ShortStack.
  Brand Awareness, Content, Customer Relationships, Facebook, Marketing Tips, Social Media, Web Content
• How to Conduct Focus Groups: Seagate's ExampleJonathan Long
  Seagate, a leading provider of hard drives and storage solutions, realized that they knew very little about a very big target market: college students. So it conducted focus groups to ...
  B2C, Brand Awareness, Consumer Electronics, Customer Behavior, Customer Insight, Feedback, Market Research, Millennials, Product Marketing, Research
• Increase the Value of Your Facebook CommunityJeff Herzog
  Facebook presents a robust opportunity for your to reach potential and current customers. If used correctly, it increases brand awareness and advocacy, lowers service costs, and drives loyalty and incremental ...
  Ad Copy, Advertising, B2C, Brand Awareness, Community, Content, Content Marketing, Customer Engagement, Digital Marketing, Facebook
• The Oscars, Social Media Buzz, and Advertising [Infographics]Vahe Habeshian
  With the Oscars all but here, audiences have been taking to social media in the past month or two to cast their "votes" for their choices of award winners.These two ...
  Advertising, Brand Awareness, Campaign Management, Measurement, Social Media, Television, Word of Mouth
• 17 Types of Content That Google Will Eat UpJeff Foster
  Just what the title says... along with an infographic and a host of examples, illustrations, and explanations.
  Blogging, Brand Awareness, Content, Content Marketing, Google, Inbound Marketing, Marketing Tips, Search Engine Marketing, Search Engines, SEO
• Customer Relationships: Breaking Up Is Hard, Making Up Is Harder [Infographic]Verónica Maria Jarski
  Customers often break up with brands that ignore them. This infographic explains what happens when customers feel caught in a one-sided relationship with brands, and it offers tips for bringing ...
  Brand Awareness, Brand Management, Customer Experience, Customer Insight, Customer Relationships, Customer Retention, Social Media, Twitter
• The Social Super Bowl XLVII [Infographics]Verónica Maria Jarski
  Super Bowl XLVII could be called the "Super Bowl of the Third Screen." Viewers turned to their laptops, smartphones, and tablets to comment via social media on ads, the half-time ...
  Advertising, Brand Awareness, Brand Management, Customer Relationships, Facebook, Public Relations, Social Media, Twitter

Brand Awareness: Online seminar broadcasts from the best minds in marketing

• How to Create a Monster Fan BaseBroadcast on 4/25/2013 with Jackie Huba
  This PRO seminar will share seven of Lady Gaga's success lessons that can be applied to any brand. Be sure to tune in, and learn how to build a strong and loyal base!
  Brand Awareness, Customer Behavior, Customer Engagement, Customer Relationships, Marketing Strategy, Marketing Tips, Relationship Marketing, Social Media
• How to Become a Trusted Brand and Industry LeaderBroadcast on 1/17/2013 with John Morgan
  In this PRO seminar, you'll learn how to position your brand as a go-to authority in your industry. We'll discuss how to increase your visibility and explore the critical difference between marketing and branding (and how an understanding of that difference can help you).
  Brand Awareness, Brand Positioning, Branding, Marketing Strategy, Strategy
• How to Hammer Your Brand Into the Minds of Your ConsumersBroadcast on 7/19/2012 with Laura Ries
  In this PRO seminar, you'll learn about the ten types of visual hammers, why you need one, and how to find the perfect one for your brand.
  Brand Awareness, Brand Positioning, Branding, Customer Behavior, Logos, Strategy
• MarketingProfs University: Understanding and Engaging Today’s Connected BuyerBroadcast on 6/7/2012 with Tony Zambito
  This PRO seminar and first class of MarketingProfs University's Digital Advertising Academy will get you inside the minds of your buyers and cover why understanding them is the first step to successful branding, marketing, and demand generation.
  Advertising, Brand Awareness, Brand Management, Customer Behavior, Customer Engagement, Customer Relationships, Customer Satisfaction, Demographics, Market Research, Marketing Tips
• Engaging with Customers 140 Characters at a TimeBroadcast on 4/26/2012 with Scott Monty
  Twitter can be a very difficult platform to master. It takes time, practice, patience, and gumption. In this PRO seminar, you'll learn how to effectively take advantage of this social platform in a way that will yield positive results for your brand.
  Brand Awareness, Customer Engagement, Customer Relationships, Customer Service, Marketing Strategy, Marketing Tips, Relationship Marketing, Social Media
• MarketingProfs University: Winning the Video RevolutionBroadcast on 10/13/2011 with Steve Stockman
  During this PRO seminar you'll learn how to rethink your approach to video and create videos that don't suck. Uncover the 10 critical elements of an effective video, including why audiences watch videos and how to make your story a success.
  Brand Awareness, Creativity, Customer Experience, Videos, Web Content
• How to Strengthen Customer Experience on Four Social Media PlatformsBroadcast on 7/28/2011 with Linda Ireland
  Linda Ireland leads this PRO seminar covering what customers expect from businesses on four social platforms, and how to create platform-specific strategies to get the most out of these online interactions.
  Brand Awareness, Customer Experience, Customer Service, Relationship Marketing, Social Media
• Growing Your Fan Base and Engaging Effectively on FacebookBroadcast on 1/20/2011 with Ekaterina Walter
  In this seminar we will discuss lessons Intel learned while growing its fan base and how other top brands connect with different audiences through their Facebook programs. Plus, learn practical tips and creative, actionable tactics you can implement today.
  Brand Awareness, Customer Engagement, Facebook, Marketing Smarter, Marketing Tips, Social Media
• MarketingProfs University: Content Rules! How to Create the Right Kind of ContentBroadcast on 12/3/2010 with Ann Handley, C.C. Chapman
  Your brand is a publisher now. It's not just an option to create awesome online content—it's imperative for your business to thrive. Find out why content matters and why it's right for your company with this special, FREE seminar, featuring Ann Handley and C.C. Chapman.
  Brand Awareness, Content Marketing, Customer Engagement, Social Media, Videos, Webinars, White Papers
• Choosing Your Facebook Marketing Tactics: Fan Pages, Groups, Ads ... or All of the Above?Broadcast on 12/16/2009 with Jeff Widman
  Learn what other businesses are doing with Facebook, then decide what's most effective for your own business.
  Brand Awareness, Branding, Collaboration, Customer Evangelists, Facebook, Marketing Strategy, Social Media, Social Networking

Brand Awareness: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: Six Ways to Build a Trusted BrandReleased on 5/10/2013 with John Morgan
  In just 10 minutes, you'll learn six tips that will help you become a trusted brand with loyal customers!
  Brand Awareness, Customer Behavior, Customer Engagement, Customer Relationships, Marketing Tips, Relationship Marketing, Take 10
• Take 10: Pinterest Basics for B2B MarketingReleased on 3/9/2012 with Anne Yastremski
  In just 10 minutes, you'll learn the basics of Pinterest, so you can make an informed decision if it is right for your brand.
  B2B Marketing, Brand Awareness, Content, Content Marketing, Social Media, Take 10
• Take 10: 6 Ways to Take Advantage of Photo Strips on Your Facebook PageReleased on 6/17/2011 with Paul Chaney
  In this Take 10, internet marketing specialist Paul Chaney demonstrates how you can take advantage of the Photo Strip feature on your Facebook Page. He offers ideas for getting creative in your Photo Strip pictures and shares different approaches for using the feature.
  Brand Awareness, Facebook, Marketing Tips, Take 10
• Take 10: Everything You Need to Know About LinkedIn EventsReleased on 10/8/2010 with Jason Alba
  Take a quick 10-minute tour of LinkedIn Events with expert Jason Alba, who spells out not only how to access and use the Events application, but also how to wield its branding and word-of-mouth powers.
  Brand Awareness, LinkedIn, Marketing Tips, Take 10, Trade Shows/Events, Value Propositions, Word of Mouth
• Take 10: Everything You Need to Know About LinkedIn PollsReleased on 10/8/2010 with Jason Alba
  Join us in this 10-minute tutorial in which Jason Alba outlines the six things you need to do in connection with the LinkedIn Polls application to get your messaging out, establish subject matter expertise, and remind your audience what your brand is all about.
  Brand Awareness, Community, Customer Engagement, LinkedIn, Marketing Tips, Take 10, Thought Leadership
• Take 10: How to Market Your Products and Services on LinkedInReleased on 7/16/2010 with Jason Alba
  This webcast shows you how to put your brand in front of people and keep it there. Plus, learn skills to engage in relevant conversations on LinkedIn—or start them yourself.
  Brand Awareness, LinkedIn, Marketing Tips, Take 10

Brand Awareness: Marketing downloads for the busy professional

• Influencer Marketing Success Stories
  Influencer Marketing Success Stories features 13 companies that have leveraged the influence of outspoken opinion-makers and ordinary online reviewers to achieve their marketing objectives. With examples including Forbes Digital and Virgin America, this new Case Study Collection will show you how use influencer to boost brand awareness, introduce new products, increase sales, and more.
  Brand Awareness, Case Studies, Customer Engagement, Customer Evangelists, Customer Relationships, Marketing Smarter, Sales, Word of Mouth
• Facebook Success Stories
  When it comes to social networking sites, Facebook boasts the most loyal visitors on the Web. So it's easy to see why successful brands are embracing it as a platform to connect with customers. Facebook Success Stories gives you the real scoop on how 21 companies, including Adobe and Dunkin' Donuts, are pushing the social media marketing envelope using Facebook's tools and apps.
  Advertising, Brand Awareness, Branding, Community, Creativity, Customer Engagement, Facebook, Social Media, Social Networking
• Branding and Brand Equity
  There isn't a single marketing topic that has dominated the last decade of the field of marketing than Branding. And, although it's certain you have at the very least put your toe in the water of the great Branding Lake, you will get nothing but good advice, confirmation of your strategies and tactics, and probably even some new ideas from this Marketing Guide.
  Brand Awareness, Brand Loyalty, Branding, Measurement